-
How To Manage Your Online Business’ Affiliate Programs & Links
Affiliate Marketing is a lucrative gig if you know what you’re doing. It all breaks down to learning how to market yourself, having a grasp on excellent copy and what moves people to act, and keeping your efforts organized. You can find great success and earn a substantial passive income with affiliate marketing if you…
-
Here’s How To Come Up With a Fool-Proof Content Strategy
Coming up with a content strategy for affiliate marketing is a tough task. There’s a lot of different material you can create, and you’ll spend a lot of time making it. The process is easier if you know what you should craft, so you can put your efforts into the right areas. As a whole,…
-
What is a Drip Campaign? How to Do One
One aspect of marketing that never seems to change is the value of a good email. Our inboxes are crowded and our time is limited, yet we still sign up for mailing lists, newsletters, and other digital mail. Even social media hasn’t destroyed the effectiveness of a masterful email campaign. Year after year, research shows…
-
The Power of Backlink Audits (And How To Do One)
An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…
-
How to Construct a Marketing Plan From Analytics (3 Simple Steps)
Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…
-
Create a Buyer Persona for Targeted Marketing
Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…
-
3 Ways You Can Optimize Your Brand on Instagram
If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…
-
Here’s How You Master the Meta Description for Better SEO
We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system. If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness. In fact, even…
-
How to Combine Your Content Marketing and Ad Strategy
Remember when content marketing was a taboo subject? It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…
-
How to Set Up Open Graph Meta Tags Using PrettyLinks
One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…
