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The (Positive) Truth About Link Shortening and SEO

Links play a significant role in Search Engine Optimization (SEO). Backlinks, external links, permalinks – they’re all factors in search engine algorithms. Unfortunately, marketers sometimes avoid using shortened links. This may be due to the misconception that link shortening hurts SEO. In reality, not only can shortened links help with optimization, but they can also…

ThirstyAffiliates is joining the Caseproof Family

I’m very excited to announce today that we have acquired ThirstyAffiliates, a popular WordPress Affiliate Link Management Plugin, with over 30,000 active installs. ThirstyAffiliates was created by our friend Josh Kohlbach at Rymera Web Company to help affiliate marketers make more money by protecting their commissions, providing powerful tools and providing intuitive management of affiliate…

5 Must-Have WordPress Plugins for Better Marketing

WordPress powers over one-third of the web, making it one of the most popular Content Management Systems (CMS) for businesses. However, if you want your website to stand out among competitors and serve as a powerful marketing tool, you shouldn’t rely on built-in functionality alone. One of the best things about WordPress is the plethora…

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…

4 Best Practices for Promoting Your Blog Posts

You’re writing and publishing blog posts on a regular basis. Unfortunately, they don’t seem to be gaining the traction or attention you had hoped for. Sound familiar? The problem is that simply writing and sharing your content isn’t enough to make your posts stand out. To make the most of your blogging efforts, a proactive…