Articles we think you’ll find useful

Why ‘Readability’ Is Important When Optimizing Your Content

A vital part of optimizing your online content is making sure it’s ‘readable’. This means ensuring that your text is as easy as possible to read and skim, which can have a huge positive effect on its quality.¬†On the other hand, if your content is hard to follow or understand, users will be more likely…

Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?

Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…

How You Can Use a Podcast to Increase Conversions

Podcasting has been around since the dawn of high-speed internet, as a way to share audio online in a serialized format. Today it seems like there are podcasts about almost every topic, and there’s a good reason for that. This is because podcasts are actually a smart way to increase conversions. In fact, hosting a…

Social Media: The Key Role It Plays in Establishing Brand Identity

It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…