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How to Find Swipe Copy That Converts

You may not be a writer, but in business, your word is everything. You may not be a designer either, but in business, the feeling your visuals give off can affect how quickly you’ll grow.  Even if you lack any copywriting skill, and even if you’re the least creative person on the planet, your ability…

Backlinks Word In Wooden Cube

The Power of Backlink Audits (And How To Do One)

An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…

3 Simple Steps to Construct Marketing Plans From Analytics

Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…

Buyer Persona

Create a Buyer Persona for Targeted Marketing

Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…

3 WordPress Contact Form Plugins You Need To Know

There are times when a lead will have a simple question that doesn’t warrant a phone call, and that’s where WordPress contact forms can save the day.  The contact form is an age-old (and ultra important) tool that allows your site visitors to type in a message that is then sent to you. WordPress doesn’t…