Articles we think you’ll find useful

How to Track Visitor Conversions Using Pretty Link’s Conversion Report

Increasing visitor conversions – such as email list signups and product purchases – should be a primary goal for you as a website owner. However, it can be a struggle to manage without the right tools. Since this task can make the difference between your business’s success or failure, it’s crucial that you plan ahead to…

3 Ways Link Tracking Can Help You Increase Conversions

It goes without saying that links are essential for affiliate marketers. You use them on your website, your social media profiles, and in your email campaigns. If you’re not tracking them properly you risk losing leads, and more importantly, profits. Tracking your links’ performance can help you figure out their most optimal placement on your…

3 Black Hat SEO Strategies You May Be Using (And How to Avoid Them)

Increasing your website’s visibility is the key to its overall success, and many Search Engine Optimization (SEO) techniques can help. Unfortunately, there are some strategies (known as ‘black hat’ techniques) you may be using that can seriously impact your current search ranking. The use of black hat strategies can be tempting, especially since you may…

A Multi-Platform Guide to Effective Linking on Social Media Sites

A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences…

3 Actionable Linking Tips for Your Next Email Campaign

Effective email campaigns can engage readers and increase conversions – and an essential element of these campaigns is links. Unfortunately, you may not be incorporating links as effectively as you could be, and this can lead to poor reader engagement and ineffective campaigns. When you overlook linking within your emails, you can decrease user engagement…