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3 Tips for Choosing the Best Link Shortener

At this point, you’re probably familiar with the practice of shortening links. However, with so many different link shortening tools and services available, how do you decide which is right for your business? There is no one simple answer to that question. However, there are a handful of factors you can consider when deciding which…

5 Best Practices for Linking on Social Media

Social media is an important part of any strong marketing strategy. What you may not realize is that how you incorporate links on social media platforms can either hurt or help the effectiveness of your campaigns. Linking on social media can boost engagement, expand your reach, improve Search Engine Optimization (SEO), and overall enhance your…

Your Complete Guide to Creating Branded Links (In 4 Steps)

Shortened URLs have gained a lot of popularity over the years. However, some businesses overlook the opportunity to take their shortened links to the next level by branding them. URLs from most link shortening tools use generic domain names and random slugs. On the other hand, branded links incorporate your business’ name into the URL…

5 Reasons to Include Product Reviews on Your E-Commerce Site

If you’re in the business of online sales, it’s important that your website makes a strong first impression. However, having a well-designed e-commerce site is not enough to persuade shoppers to purchase your products. They typically need social proof as well. Approximately 70 percent of consumers today conduct online research before making a purchase. This…