For every business to be successful, you need to be on the internet. When it comes to small businesses, your website is very effective in boosting customer engagement and acquiring new customers. You can always rely on your website to attract the masses and convert window shoppers into buying customers.
Improving your website's search engine optimization (SEO) is a very good way to get better results from your website. Even if you have very little time on your hands, there are still many things you can do to optimize your website's search engine ranking and get an edge over your competitors.
Here are 10 great tips to improve your website's SEO in an hour – or less!
#1: Craft Engaging Meta Descriptions and Titles
One way to improve your website's SEO is by writing high-quality meta descriptions and titles. The meta description should be an accurate summary of the content on your page, while the title should grab attention.
It's important to come up with a unique title for every webpage. If possible, make use of the keywords that are present in this special webpage to get better search engine rankings.
SEO experts say that the length of your meta descriptions and titles should be no more than 150 characters each. This is because Google does not display any content after this limit.
#2: Write Keyword-Rich Content
As a business owner, you should always aim to write engaging content that contains keywords related to your business. The words on your page should be search engine friendly, so they can rank higher in search engines.
However, keep in mind not to overload the webpage with too many keywords, as it can lead to a drop in your website's ranking.
For instance, if you are selling water filters in Singapore, make use of words like “water filter” in your content at least 3 to 5 times. If possible, try to incorporate the keywords in the title and meta description as well.
It's important to remember that Google loves relevant and fresh content, so NEVER copy information from other websites or blog posts. Make sure to write unique content for your website.
#3: Optimize for Mobile Browsing
In today's mobile world, you must make sure that your website can be viewed on mobile devices. If you are selling products on your website, then your ecommerce store should be mobile optimized so customers can easily view the different items on sale at the palm of their hands.
If you are using WordPress, there are several plugins that you can use to achieve this. This simple step is often overlooked by many website owners, but it can yield great results if done correctly.
#4: Include Images
Adding suitable images on your page will make your content more attractive, engaging, and appealing for visitors. Images should be relevant to your content, without having a negative impact on the overall ranking of your webpage.
You can download royalty-free images from websites, such as Flickr or Google's image search tool that will not affect your website's SEO.
#5: Increase Your Page Load Speed
This is one of the most important factors you must consider when optimizing your website for search engines. If your webpage takes more than five seconds to load, there's a higher chance that visitors will leave your page immediately.
#6: Utilize Infographics
Infographics are a great way to get engaged with your readers because they contain interesting information that encourages the visitors to do further research.
However, keep in mind that infographics should be relevant to your content and should not have flashy images or irrelevant details that are not related to your website.
#7: Include Several Internal Links
Internal linking is important because it will show the search engine bots which pages of your website are more relevant than others.
It's also an essential factor in improving the ranking of your webpage, as you can use keywords in these internal links throughout different sections of your page.
You should optimize your internal links by placing them naturally in your content and never add too many links to the same page.
#8: Display Accurate Contact Information
Whenever potential customers will visit your website, they will want to contact you or leave their feedback about your business.
You should include accurate contact details such as an email address or even a telephone number so people can easily reach you.
#9: Optimize for Local Search
Since the majority of Internet users are using their smartphones to view different websites, it's important to optimize your website so it can be easily found by people who are searching with a location-based keyword.
#10: Submit a Sitemap to Search Engines
To make it easier for search engine bots to crawl your website, you should create a sitemap that will be shown on your homepage.
You can easily generate this file by using an online tool or the Google Sitemap Generator, which is free of charge. However, keep in mind that you must submit your sitemap file to Google, Bing, and Yahoo to improve the ranking of your web page.
Your website's SEO should be one of your top priorities if you want to improve the traffic coming to your page. However, keep in mind that improving your website's SEO is an ongoing process and you should test different SEO techniques and strategies so you can find the ones that will yield positive results for your page.