Redirects That Flex With Your Strategy
With PrettyLinks, you’re not limited to basic redirect behavior. Use 301s for lasting SEO value, or opt for 302 and 307s when running time-sensitive campaigns.
Add even more insight with JavaScript delays, Meta-Refresh, and pixel-based tracking to collect data beyond the click without disrupting the experience.


Split Test to See What Converts
Easily A/B test multiple versions of a page or affiliate offer by routing traffic to different destinations from a single pretty link.
Track performance, spot the top converter, and fine-tune your strategy based on what actually brings in clicks and commissions.
Build Personalized Conversion Paths Unique to Each Visitor
Route visitors by location, the device in their hand, the browser on their screen, even down to the time and day they click.
Stack a few of these conditions together and you’ll send every visitor to the exact product page that closes the sale.


Rotating Redirects That Increase Link Visibility
Point one pretty link at as many as 20 different destinations and choose how clicks are divided between them.
Set a custom percentage for each URL, or switch to sequential round-robin to cycle visitors through every destination evenly.
Fire Your Redirects the Instant They’re Clicked
Turbo Mode speeds up the redirect on every link across your site, firing the moment it’s clicked instead of waiting on your theme and other plugins to finish loading first.
That head start gets visitors to your content faster, keeping their momentum from the click all the way through to the offer waiting on the other side.


Detour Traffic Around Site Updates
Making updates behind the scenes? Whether you’re redesigning pages, cleaning up your site structure, or removing old content, PrettyLinks keeps your traffic flowing.
Redirect visitors to active pages so you don’t lose traffic, engagement, or revenue while you work on your next big thing in the backend.
Frequently Asked Questions
Get quick answers to the most frequently asked PrettyLinks questions.
Have More? Explore our FAQ page for the complete list.
PrettyLinks is the #1 affiliate marketing plugin for WordPress, trusted by marketers who want to clean up messy URLs and share branded links that match their domain.
From auto-linking keywords across your content to displaying affiliate products and setting up smart redirects that send users where they’re most likely to convert, PrettyLinks gives you everything you need to shorten, organize, and track your links—all from one powerful dashboard designed to boost clicks and protect your commissions.
PrettyLinks is trusted by content creators who want more control over the links they share—and more revenue from the clicks they get. That includes affiliate marketers, bloggers, social media influencers, course creators, podcasters, and YouTubers—basically anyone looking to brand their URLs, track performance, and keep everything organized from their WordPress website.
Getting started with PrettyLinks is quick and easy. After you purchase and install the PrettyLinks WordPress plugin, simply run through our 5-step Setup Wizard to:
- Activate your PrettyLinks license
- Enable the features you want
- Create your first pretty link
- Organize it into a category
- Finalize your setup
Need more guidance? Check out our Getting Started with PrettyLinks guide—it’s packed with everything you need to start organizing your links and earning from your content.
- Activate your PrettyLinks license
Absolutely! PrettyLinks includes a built-in import feature that makes it easy to bring in your existing links from other link management tools.
Just follow the steps in our migration guide so you can organize, optimize, and start making more money from every click.
We’re excited to have you on board!
You’ll receive your PrettyLinks license key by email shortly after checkout. You can also find it anytime by logging into your dashboard at prettylinks.com/account/.
