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How to Construct a Marketing Plan From Analytics (3 Simple Steps)
Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…
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Create a Buyer Persona for Targeted Marketing
Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…
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3 Ways You Can Optimize Your Brand on Instagram
If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…
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Here’s How You Master the Meta Description for Better SEO
We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system. If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness. In fact, even…
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How to Combine Your Content Marketing and Ad Strategy
Remember when content marketing was a taboo subject? It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…
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How to Set Up Open Graph Meta Tags Using PrettyLinks
One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…
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5 Affiliate Marketing Growth Ideas to Combat the Recession
If you’ve ever shopped in a store that offers decorations or looked up any quotes, you’ve seen one of those KEEP CALM signs. You know the ones. They lightly chastise you into getting your life together. The signs that tell you how to feel (KEEP CALM) and what to do (CARRY ON). Those seemingly meaningless signs…
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4 Google Services That’ll Improve Your SEO for Free
No matter how you feel about Google, it’s easy to see that they dominate the search market. Google achieves this high-level domination by going above and beyond to provide excellent SERP results to its users. That means relevant content based on keywords shows up at the top more frequently on Google than on other search…
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Build a Powerful Email List to Promote Your Affiliate Offers
You’ve found an affiliate product to promote, you’ve been accepted into the program, and you’re ready to jump in headfirst. Where should you start? Build an email list! Affiliate marketing is about sales, and email is the best way to turn trust into sales. That means getting all of your email bells and whistles together…
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Simple Ways to Find Hidden Revenue in Your Business
In affiliate marketing every penny counts How do you find extra money? In this blog, we explore tactics to uncover revenue leaks and miss opportunities.
