How To Manage Your Online Business’ Affiliate Programs & Links

Affiliate Marketing is a lucrative gig if you know what you’re doing. It all breaks down to learning how to market yourself, having a grasp on excellent copy and what moves people to act, and keeping your efforts organized. You can find great success and earn a substantial passive income with affiliate marketing if you can manage all the moving parts that go along with it.

In this post, we’ll talk a bit about managing your affiliate programs and links, one of the most important aspects of becoming a successful affiliate marketer. But first, let’s go over why you should consider affiliate marketing in the first place.

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Why You Should Consider Affiliate Marketing

Affiliate marketing is something that all online business owners should consider, mainly because it’s a great way to earn passive income outside the normal business practice. Here are a few more reasons:

  • It’s Affordable. Affiliate marketing doesn’t have to cost an arm and a leg. You can use the audience you already have and engage them with your affiliate products. You also don’t usually have to pay to sign up for an affiliate network, because they make money when you make money.
  • It’s Low-Risk. Affiliate programs don’t cost anything to join or implement, so there isn’t any sort of financial risk involved. The worst you can do is not make money, but you won’t lose any either. 
  • It Increases Brand Awareness. If you have an affiliate program of your own, the number of backlinks and mentions your business receives will increase, therefore driving more people to your website and giving you a greater chance of making sales.
  • It’s Low Pressure. Another great thing about affiliate marketing programs is that there isn’t much pressure involved. You can promote your links when you want, where you want, and (for the most part) how you want. There is a ton of flexibility in this business.

Steps to Managing Your Affiliate Program and Links

Perform a Product Blog Audit

One great way to get started managing your affiliate program and links is to go through your blog and take note of any and all product mentions. Then research and reach out to the companies to see if they offer affiliate programs you can sign up for.

Read More: The Power of Backlink Audits (And How To Do One)

Develop Keywords for Blog Audits

Go over the list of product mentions you’ve created and brainstorm additional keywords you could use along with the brand name to boost your link effectiveness. For example, if you were to sign up for the Pretty Links affiliate program, you could add keywords such as “link management” and “affiliate links” to the mix.

Read More: How Keyword Research Rescues Your Marketing Budget

Add Pretty Links to Your Website

Make sure to install and activate Pretty Links on your website so you can start adding your affiliate links to your database. Using this plugin, you can automatically link keywords in your posts and earn commissions without having to add links manually. Once your links are added, you’re good to go!

Read More: A Beginner’s Guide to Using Pretty Links

Check-in With Affiliate Programs Often

Once your journey with Pretty Links has begun, you no longer have to worry about adding links to your blogs manually. However, you’ll want to check in with your affiliate programs at least once a year to make sure your links stay up to date and that you aren’t missing any promotions that could give you additional affiliate commissions. Also, make sure your payment info is still accurate, and be sure to track the money you’ve earned from the links so far.

Read More: Using Pretty Links With Easy Affiliate: A Beginner’s Guide

When in Doubt – Hire Someone Else!

Taking care of and monitoring the various affiliate programs you sign up for can be quite a task, especially if you aren’t gifted with organizational skills. This is when an affiliate link manager can come in handy. Having someone in place to manage all the details around your affiliate links can be a valuable addition to your online business team. Using platforms like LTVplus and Fiverr, you can find the ideal candidate to fit your affiliate management position.

Read More: 4 Affiliate Marketing Tactics That Will Improve Your Sales Strategy

Automate your affiliate link management with Pretty Links – get started today!


Affiliate program and link management is not for the faint of heart, but we guarantee that your hard work will be more than worth it when you start seeing the money roll in. If you don’t have time to deal with everything that comes with affiliate marketing, don’t hesitate to hire someone who can take on the burden for you so you can focus on building your business. We hope the tips above will help you to better manage your links and create a significant additional passive income.

What are your thoughts on affiliate programs? How do you manage your affiliate links? Let us know in the comments!

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