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how to start an online business

How to Start an Online Business (In 3 Steps)

Do you relish the idea of being your own boss? Setting up an online business comes with many benefits, including flexibility and independence. However, the process can seem a bit daunting. Fortunately, starting a business is not as difficult as you might expect. With a bit of research and careful planning, you’ll be able to…

Buyer's Journey_Pretty Links

How to Create Compelling Content for Every Stage of the Buyer’s Journey

Up to 70% of marketers are actively investing in content marketing. That’s not surprising, considering how much marketers can achieve with the right content.  Content drives marketing efforts and carries the message of the salesperson or business to the minds of the buyers. But only very few marketers have a grasp on how to create…

digital wallets

How to Add Digital Wallets to Your Payment Gateway (and Why You Should)

If you sell products on your website, you may notice that some customers don’t complete the checkout process. Perhaps you’re wondering what makes them change their minds and if there’s a way you can incentivize them to complete orders on your site. The absence of digital wallets may be one of the reasons why your…

Amazon Affiliate Program

How to Become an Amazon Affiliate (In 5 Steps)

Do you want to get into affiliate marketing but don’t know where to start? Joining affiliate programs is one of the easiest ways to make money as a content creator. However, scouting out the right programs for your audience can be challenging. One of the best options to consider is Amazon Associates. Whatever your niche…

How to use GA for Cookieless Marketing

How to Use Google Analytics 4 for Cookieless Marketing (3 Key Tips)

For affiliate marketers, Google’s decision to stop using third-party cookies may be a bit concerning. After all, without the information these cookies provide, you might be wondering how you’ll gather the data you need to build successful campaigns. Fortunately, you’ll still be able to use Google Analytics to learn about your website’s visitors and understand…