How Tos
What Is a Micro-Marketing Campaign? (and How to Run Your Own)
The advancements in digital marketing have opened doors for small businesses to equally compete against big global competitors. But, in order to market alongside the big leagues, sometimes the biggest advantage is to think small. We’re talking about micro-marketing! Micro-marketing is a unique marketing strategy that focuses on creating small groups within your highly targeted…
How to Write an Alternatives Listicle for Affiliate SEO
As an affiliate marketer, you’re always looking for new types of content to produce. Content that is both valuable to your readers and has the potential to generate affiliate revenue through recommendations. Introducing: the Listicle format. Writing listicle-style articles is a great way to leverage competitor brand awareness and get you in front of people…
How to Put Custom Links in Instagram Stories (3 Tips)
Instagram can be an effective tool for building your brand. However, it can be limiting in terms of how you include links in your content. If you’ve only been including one in your bio, you may be missing out on traffic and conversions. Fortunately, you can place a custom link directly in your Instagram Stories,…
How to Incorporate SMS Marketing in Your Online Business (3 Key Tips)
Communicating with your customers is an essential part of running an online company. However, it’s not always simple. Between contending with automatic spam filters and decoding social media algorithms, creating an effective sales strategy can feel like a labyrinth. Fortunately, there’s a more direct option. SMS marketing offers you a way to reach interested customers…
How to Create Deep Links (In 3 Steps)
Personalization is key in most areas of marketing. In fact, a recent survey showed that 72% of consumers will only engage with personalized messages. Finding a simple way to give your visitors relevant, actionable suggestions can be critical to your site’s success. Fortunately, there’s a way to deliver specific content to your audience. Deep linking…