• 3 Must-Have Tools for Your Affiliate Marketing Toolkit

    3 Must-Have Tools for Your Affiliate Marketing Toolkit

    Affiliate marketing tends to be relatively beginner-friendly. However, after youโ€™ve launched your first affiliate website, you may find yourself at a loss on how to proceed. It can be difficult to know what tools you should invest in before youโ€™ve even started. Fortunately, your search doesnโ€™t have to be directionless. By focusing on a few

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  • 3 Link Cloaking Benefits for Your Affiliate Marketing Business

    3 Link Cloaking Benefits for Your Affiliate Marketing Business

    There’s a lot of misinformation around the concept of “link cloaking”. If you dabble in affiliate marketing, you might have heard about link cloaking and why you shouldn’t do it. However, there’s nothing inherently wrong with it. In fact, it can be a highly beneficial practice if you’re serious about your affiliate business. Link cloaking

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  • Top 4 Tools for Social Media Managers to Increase Efficiency Now

    Top 4 Tools for Social Media Managers to Increase Efficiency Now

    Social media managers need to wear a lot of hats. You have to respond to comments, schedule publications, keep followers engaged, and so much more. All in all, it’s a job title that entails the work of several people. Without the right tools, it can be hard (if not impossible) to keep up with the

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  • PrettyLinks: The Best Affiliate Link Management Plugin

    PrettyLinks: The Best Affiliate Link Management Plugin

    If you make any part of your living through affiliate marketing, you know it’s not as simple as it appears. There are many moving parts involved. Between adding links, creating disclosures, and monitoring metrics, it’s easy to become overwhelmed. Fortunately, there are link management plugins available designed to benefit affiliate marketers. A plugin can help

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  • How to Market a Service-Based Business (5 Key Tips)

    How to Market a Service-Based Business (5 Key Tips)

    Marketing a service-based business isnโ€™t the same as marketing a product. Youโ€™re not selling something tangible that your customers can see or feel. Youโ€™re selling something intangible: your ability to deliver outstanding service and solve your customerโ€™s problems. This makes your job a little trickier. The good news is, successfully marketing a service-based business is

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  • How to Advance Your Affiliate Marketing Game (5 Strategies)

    How to Advance Your Affiliate Marketing Game (5 Strategies)

    Do you feel itโ€™s time to raise your affiliate marketing game? Perhaps your income from affiliate programs has been stagnant lately, or you want to explore other ways of promoting products to your audience. If embedding affiliate links into your content is not reaping the desired results, you might have to dig a little deeper.

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  • What Are Micro-Communities and Should You Start One?

    What Are Micro-Communities and Should You Start One?

    When it comes to digital marketing, it’s hard to overstate the importance of social media. Unfortunately, it can take a lot of time to get right. You may sometimes feel as if youโ€™re struggling to reach the audiences that will give you the greatest return on your efforts. Micro-communities have been getting a lot of

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  • 6 Ways to Combine SMS and Email Marketing

    6 Ways to Combine SMS and Email Marketing

    Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent.  SMS has similar potential to drive a significant ROI due to its accessibility and convenience for

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  • Multi-Channel Attribution: What You Need To Know

    Multi-Channel Attribution: What You Need To Know

    Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you havenโ€™t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution.  Will Smith bet his entire weekendโ€™s earnings that Margot Robbie would be

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  • How to Create Compelling Content for Every Stage of the Buyer’s Journey

    How to Create Compelling Content for Every Stage of the Buyer’s Journey

    Up to 70% of marketers are actively investing in content marketing. Thatโ€™s not surprising, considering how much marketers can achieve with the right content.  Content drives marketing efforts and carries the message of the salesperson or business to the minds of the buyers. But only very few marketers have a grasp on how to create

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