What Is Two-Tier Affiliate Marketing? (3 Tips for Getting Started)

Two-Tier Affiliate Marketing_Pretty Links

If you've been an affiliate marketer for a while, you may be wondering how you can earn more money for your efforts. This is especially crucial if making a full-time income is your ultimate goal.

Joining a two-tier affiliate marketing program is one way to bring in additional passive income. Not only can you earn based on your own sales, but you can also receive a commission when your sub-affiliates make a successful referral.

In this post, we'll give you a brief introduction to two-tier affiliate marketing. Then we'll share a few tips for getting started with this system. Let's go!

An Introduction to Two-Tier Affiliate Marketing

In a standard affiliate marketing model, you earn a commission from each sale made through your links. Two-tier affiliate marketing differs because you'll also receive a small commission when your sub-affiliates make a sale. Some programs even have more than two tiers, although you'll likely find that the returns diminish rapidly.

Two-tier affiliate marketing can be an excellent way to increase your income, but it has a few more moving parts than the traditional model. In addition to recruiting sub-affiliates, you'll want to make sure they're adequately trained and have access to resources that will help maximize their chances of success.

3 Tips for Getting Started With Two-Tier Affiliate Marketing

Now that we've covered what two-tier affiliate marketing is, let's go over some tips for how to get started.

1. Find a Reputable Two-Tier Program

Before you really dive into two-tier affiliate marketing, you'll want to be sure you've chosen the right program to ensure your success. There are some key characteristics to look for when searching for two-tier affiliate platforms.

Builderall's two-tier affiliate marketing program

First, you'll want to make sure the program fits your niche. You should also try to make sure it aligns well with what you've been sharing. The last thing you want is to alienate your audience with a sudden shift in content.

Next, be cautious of programs that have too many tiers. You may find some networks that go four or even five levels deep. While this may seem like a chance to have more sub-affiliates, it also means there are a lot more people sharing the commissions. It's also an indication that people prioritize recruiting affiliates over selling products, resulting in less money to go around.

Finally, it's a good idea to fully familiarize yourself with the payment structure. Some programs will only give you a small percentage of your sub-affiliates' earnings. If it's not enough of an incentive to justify your effort, you may want to consider different programs.

It's also possible that you won't earn a commission from your sub-affiliates forever. Some programs cap that incentive at a specific number of sales, or after a set period of time has elapsed.

2. Focus on Selling the Product

It can be tempting to put most of your time into attracting new sub-affiliates, but this approach can be counter-productive. Even with a two-tier setup, you should still try to make selling products your first priority.

The main reason for this is, a lot of your sub-affiliates will never generate any sales. They may not have a large enough audience, are in the wrong niche, or just lose interest over time. The bottom line is, if they're not making sales, you're not making money. While you may eventually end up with a few profitable sub-affiliates, it's best not to rely on them to generate an income.

Fortunately, you can recruit additional affiliates without abandoning product promotion. One way to do this is to set up a landing page. An effective affiliate program landing page will include information about payment and structure, as well as a way to apply:

WP Engine's affiliate program landing page.

You might also occasionally share this landing page on your social media platforms. Using these channels will enable you to engage in a dialogue with followers who may be interested in signing up. It's also easy for your audience to share these posts with their own networks, increasing your reach.

3. Keep Track of Your Sub-Affiliates

Keeping track of metrics can be helpful for commending your highest-performing sub-affiliates or identifying those who might benefit from additional training. Pretty Links is an excellent option for monitoring your sub-affiliates' sales:

Pretty Links homepage

Pretty Links' conversion reports can show you how many clicks a link received and how many resulted in a conversion. You can monitor links from multiple sources, including landing pages and emails, to see which have the highest conversion rates. With this information, you and your sub-affiliates can concentrate your efforts on the links that will earn you the most.


If you're ready to bring your affiliate marketing to the next level, looking into two-tier programs could be a profitable move. Recruiting sub-affiliates and tracking their sales with Pretty Links can help you to bring in more money without having to give up too much of your time.

When getting started with this style of affiliate marketing, keep the following in mind:

  1. Find a reputable two-tier program.
  2. Focus on selling the product.
  3. Keep track of your sub-affiliates.

Do you still have questions about two-tier affiliate marketing? Ask us in the comments section!

If you liked this article, be sure to follow us on Facebook, Twitter, and LinkedIn! And don't forget to subscribe in the box below.

Affiliate Link Disclosure

Categories: Affiliate Marketing
About John Hughes

John is a blogging addict, WordPress fanatic, and staff writer.