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How to Become an Influencer as a Small Business Owner (In 3 Steps)
Influencer marketing is a great way to grow the visibility of your small business. But depending on the influencer, this partnership can also come at an expensive cost. The good news is, just about anyone with a social media presence can become an influencer. As a small business owner, you can be the face of…
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What Is Social Proof? (3 Ways it Can Benefit Your Business)
Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…
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How to Market Your Business on Instagram (and Why You Should)
Social media has been around since the ’00s, but it didn’t become a massive influence on the business world until around ten years ago. With it being such a new addition, it may be difficult for you to come to grips with exactly how important it is to your business’s success. With that being said,…
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How to Come Up With a Dynamic Business Name (5 Tips)
Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…
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5 Effective Ways to Boost Your Brand Visibility
The internet is a vast place, with millions of websites and businesses competing for attention. Even in the most niche of markets, you’ll likely have to contend with plenty of competitors wanting to attract the same target audience you’re focused on. Fortunately, there are many options available to you for increasing your brand’s online visibility.…
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How to Create a Stellar Personal Brand (In 5 Steps)
Creating a personal brand from scratch can seem nearly impossible. It involves growing a social media following, building an engaged email list, and having a targeted website – and it doesn’t stop there. With so many moving parts to consider, where do you even begin? The good news is, you can follow basic yet, essential…
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3 Ways You Can Use Branded Links Effectively
An increasing number of website owners are catching on to the idea of using branded links. However, for some, understanding how to get the most out of shortened URLs and how they fit into existing marketing plans can be a difficult task. Fortunately, there are some proven tactics you can use to easily integrate branded…
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A Complete Branding Checklist for New Websites
Whether it’s for a business you recently started or an existing one that needed a makeover, creating a new website is exciting. However, there are a lot of branding elements to include before launching your site if you don’t want people to perceive your brand as sloppy or unprofessional. Fortunately, you can prevent that from…
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How to Create a Strong Social Media Brand (3 Tips)
The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…
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Your Complete Guide to Creating Branded Links (In 4 Steps)
Shortened URLs have gained a lot of popularity over the years. However, some businesses overlook the opportunity to take their shortened links to the next level by branding them. URLs from most link shortening tools use generic domain names and random slugs. On the other hand, branded links incorporate your business’ name into the URL…
