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How to Become an Influencer as a Small Business Owner (In 3 Steps)

Influencer marketing is a great way to grow the visibility of your small business. But depending on the influencer, this partnership can also come at an expensive cost. The good news is, just about anyone with a social media presence can become an influencer. As a small business owner, you can be the face of…

What Is Social Proof? (3 Ways it Can Benefit Your Business)

Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…

How to Market Your Business on Instagram_Pretty Links

How to Market Your Business on Instagram (and Why You Should)

Social media has been around since the ’00s, but it didn’t become a massive influence on the business world until around ten years ago. With it being such a new addition, it may be difficult for you to come to grips with exactly how important it is to your business’s success. With that being said,…

business name

How to Come Up With a Dynamic Business Name (5 Tips)

Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…

brand visibility

5 Effective Ways to Boost Your Brand Visibility

The internet is a vast place, with millions of websites and businesses competing for attention. Even in the most niche of markets, you’ll likely have to contend with plenty of competitors wanting to attract the same target audience you’re focused on. Fortunately, there are many options available to you for increasing your brand’s online visibility.…