Branding

brand visibility

5 Effective Ways to Boost Your Brand Visibility

The internet is a vast place, with millions of websites and businesses competing for attention. Even in the most niche of markets, you’ll likely have to contend with plenty of competitors wanting to attract the same target audience you’re focused on. Fortunately, there are many options available to you for increasing your brand’s online visibility.…

personal brand

How to Create a Stellar Personal Brand (In 5 Steps)

Creating a personal brand from scratch can seem nearly impossible. It involves growing a social media following, building an engaged email list, and having a targeted website – and it doesn’t stop there. With so many moving parts to consider, where do you even begin? The good news is, you can follow basic yet, essential…

3 Ways You Can Use Branded Links Effectively

An increasing number of website owners are catching on to the idea of using branded links. However, for some, understanding how to get the most out of shortened URLs and how they fit into existing marketing plans can be a difficult task. Fortunately, there are some proven tactics you can use to easily integrate branded…

A Complete Branding Checklist for New Websites

Whether it’s for a business you recently started or an existing one that needed a makeover, creating a new website is exciting. However, there are a lot of branding elements to include before launching your site if you don’t want people to perceive your brand as sloppy or unprofessional. Fortunately, you can prevent that from…

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…