Branding - Part 3

An Introduction to the New Top-Level Domains (TLDs)

Until recently, your choices were limited when it came to picking your site‚Äôs Top-Level Domain (TLD). However, just a few years ago, this changed¬†dramatically when a whole host of new TLDs were made available to register. Since the floodgates opened, there have been literally hundreds of new TLDs released. This means you can now benefit…

Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?

Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…

Social Media: The Key Role It Plays in Establishing Brand Identity

It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…

3 Questions to Ask Yourself on How to Create a Consistent Brand Identity

If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…

3 Ways to Use Shortened Links in Your Video Content

With YouTube’s active users totaling two billion as of 2020, it’s easy to say that video is taking over the world. And it’s also no wonder that up to 96% of marketers use videos as part of their strategies. The key is knowing how to tap into this well of possibilities. One important aspect of…