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How to Become an Influencer as a Small Business Owner (In 3 Steps)

Influencer marketing is a great way to grow the visibility of your small business. But depending on the influencer, this partnership can also come at an expensive cost. The good news is, just about anyone with a social media presence can become an influencer. As a small business owner, you can be the face of…

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4 Ways Social Media Can Improve Your SEO Results

Search engine optimization (SEO) is a complex and ever-changing field. It can be hard to keep up with the latest changes and apply them to your website. Furthermore, getting SEO wrong can hurt your website’s rankings and online visibility. Fortunately, you can leverage social media to improve your SEO results. With the help of a…

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How to Make a Social Media Calendar (In 3 Easy Steps)

Maintaining a consistent social media presence is hard work, especially across multiple platforms. It can be challenging to come up with a steady stream of fresh posts and remember to publish them regularly. That’s why a calendar is an invaluable tool for effective social media marketing. A well-designed calendar will allow you to plan, schedule,…