How Tos | Pretty Links - Part 11

Customer Journey_Pretty Links

How to Create Compelling Content for Every Stage of the Buyer’s Journey

Up to 70% of marketers are actively investing in content marketing. That’s not surprising, considering how much marketers can achieve with the right content.  Content drives marketing efforts and carries the message of the salesperson or business to the minds of the buyers. But only very few marketers have a grasp on how to create…

digital wallets

How to Add Digital Wallets to Your Payment Gateway (and Why You Should)

If you sell products on your website, you may notice that some customers don’t complete the checkout process. Perhaps you’re wondering what makes them change their minds and if there’s a way you can incentivize them to complete orders on your site. The absence of digital wallets may be one of the reasons why your…

How to use GA for Cookieless Marketing

How to Use Google Analytics 4 for Cookieless Marketing (3 Key Tips)

For affiliate marketers, Google’s decision to stop using third-party cookies may be a bit concerning. After all, without the information these cookies provide, you might be wondering how you’ll gather the data you need to build successful campaigns. Fortunately, you’ll still be able to use Google Analytics to learn about your website’s visitors and understand…

shopify

How to Build Your eCommerce Business With Shopify (In 5 Steps)

Shopify is an excellent platform for eCommerce entrepreneurs. As an all-inclusive solution with plenty of tools to help you grow your store, it’s no wonder that over one million businesses use it. However, you may be wondering how to get started. Fortunately, Shopify provides plenty of paths to becoming a successful enterprise. Whether you’d like to sell…

micro-marketing

What Is a Micro-Marketing Campaign? (and How to Run Your Own)

The advancements in digital marketing have opened doors for small businesses to equally compete against big global competitors. But, in order to market alongside the big leagues, sometimes the biggest advantage is to think small. We’re talking about micro-marketing! Micro-marketing is a unique marketing strategy that focuses on creating small groups within your highly targeted…