How Tos | Pretty Links - Part 12

How to Combine Your Content Marketing and Ad Strategy

Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

How to Set Up Open Graph Meta Tags Using Pretty Links

One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…

How to Repurpose Content for Maximum Engagement

Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…

Landing pages that convert_Pretty Links

How to Craft Landing Pages that Convert

Why Don’t My Landing Pages Convert? The internet is distracting.  Even the most organized and focused of us can get lost deep in the throes of Reddit, Tumblr, and Instagram. When you’re done scrolling for hours on a social network, you find yourself skipping merrily through blogs, articles, videos, ebooks, tutorials, and on and on…

Why Page Loading Speed Matters (And How to Improve It)

Speed is one of the most crucial factors for a successful website. Slow loading times can lead to a host of problems, all of which can result in a loss of traffic. In this way, a slow page can be the death knell of an entire website.  Fortunately, there are plenty of options for addressing…