How Tos | Pretty Links - Part 13
4 Ways to Improve Bounce Rates
If you’re a marketer concerned with growth, chances are you’ve heard of bounce rates. They’re a huge part of most analytics breakdowns, and can tell you a lot at a glance. Understanding and keeping an eye on this important metric could help you learn what is and isn’t working with your site efforts. What is…
How You Can Use Chatbots to Increase Conversions
Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is…
Your Complete Guide to Linking on YouTube (4 Tips)
Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost search engine optimization (SEO), generate more traffic,…
3 Ways to Improve Your Website’s Accessibility
Today, more than a billion people experience some kind of disability. This can make navigating certain websites difficult, especially when they include dynamic features. As a result, it’s vital that we all strive to create websites that are completely accessible. Web accessibility is the practice of making sure there are no barriers that might prevent…
How to Put a Link in Your Instagram Bio (and 2 Other Techniques)
While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day, Instagram only allows clickable links in the profile bio. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking.…