Social Marketing | Pretty Links

micro-communities

What Are Micro-Communities and Should You Start One?

When it comes to digital marketing, it’s hard to overstate the importance of social media. Unfortunately, it can take a lot of time to get right. You may sometimes feel as if you’re struggling to reach the audiences that will give you the greatest return on your efforts. Micro-communities have been getting a lot of…

social media marketing

Social Media Marketing: Why It’s Crucial for Your Business

Social media is a crucial tool for promoting any website, product, or service. However, one size doesn’t fit all. If you’re going to boost your traffic and conversions, it’s important to understand what social media has to offer you as a marketer. By examining the link between social media and online marketing, you’ll be in…

custom links in Instagram stories

How to Put Custom Links in Instagram Stories (3 Tips)

Instagram can be an effective tool for building your brand. However, it can be limiting in terms of how you include links in your content. If you’ve only been including one in your bio, you may be missing out on traffic and conversions. Fortunately, you can place a custom link directly in your Instagram Stories,…

ephemeral content

Ephemeral Content: What It Is and Why You Want It

In today’s crowded online world, many businesses struggle with figuring out how to reach their customers in effective ways. Much of the focus is on social media, which continues to grow rapidly. However, with so much competition, standing out can seem tough, if not impossible. One possible solution is ephemeral content – which is “temporary”…

social media tools

6 Best Social Media Tools for Your Online Business

Social media marketing presents a huge opportunity for businesses, but it can also be a massive undertaking. Creating content and managing post schedules for multiple networks is challenging enough – and then you also have to engage with your followers. It’s truly a full-time job. Fortunately, there are plenty of social media tools on the…