A cloak redirect keeps your pretty URL visible in the visitor’s address bar while displaying the target page below. From the visitor’s perspective, they appear to be on yoursite.com/cool-link even though the content comes from somewhere else entirely. How It Works When you set a link’s redirect type to Cloaked, Pretty Links serves a small… >

Expiration lets you automatically retire a pretty link at a specific date or after a click threshold. Once expired, the link stops sending visitors to its target URL — making it suitable for limited-time offers, capped giveaways, and any campaign with a built-in end. Two Ways to Expire Expire by Date Set a specific date… >

A JavaScript redirect uses a small piece of browser-side JavaScript to send visitors to the destination instead of an HTTP redirect. Like a Meta Refresh Redirect, the visitor briefly loads a real HTML page — but the redirect itself is triggered by JS, not by the browser’s redirect mechanism. Why It Matters: Bot and Prefetch… >

A meta refresh redirect uses a small HTML page with a <meta http-equiv=”refresh”> tag to send visitors to your destination after a brief delay (typically a fraction of a second). It’s slower than a 301 or 302, but that tiny pause is exactly what makes it useful for some scenarios. How It Works When a… >

The Pretty Bar is a branded toolbar that sits at the top (or bottom) of the destination page when a visitor clicks one of your pretty links. Below the bar, the target page loads in full — but visitors see your branding, your message, and your call-to-action persistently displayed. It’s a more visible alternative to… >

Rotation lets a single pretty link distribute clicks across multiple destination URLs. Each visitor sees one of the variants you’ve configured, chosen either at random (with weighting) or in order (round-robin). It’s the foundation for load balancing, multi-destination campaigns, and the Split Tests feature. What Rotation Can Do Distribute traffic evenly across multiple landing pages;… >

A split test (also called an A/B test) is the most direct way to find out which version of a page actually converts better. Pretty Links lets you set one up by combining Rotation, a control variant, and a goal link that measures conversions. How a Split Test Works in Pretty Links A split test… >

Targeting lets a single pretty link send different visitors to different destinations based on rules you define — country, device type, browser, operating system, time of day, day of week, and more. One link, many destinations, automatically chosen for each visitor. What You Can Target On Country — Match one or more countries, or exclude… >

A tracking pixel is a special Pretty Links redirect type that doesn’t actually redirect anyone. Instead, it serves a 1×1 invisible image and records the request as a click. It’s a counter, not a navigation tool — and that’s what makes it effective for measuring impressions. How It Works When you set a link’s redirect… >

Learn about different types of redirects and their uses in SEO. Follow our guide to understand how to implement redirects effectively. >