Tracking and Reports

  • Bot and IP Filtering

    Search engine crawlers, link-checking tools, your own office network, and even your own browser can pollute your click reports with visits that aren’t real audience engagement. Pretty Links gives you several ways to filter that noise out. Find these settings at Dashboard > Pretty Links > Options > Reporting. Built-In Bot Filtering Pretty Links ships… >


  • Click History

    The Click History report shows every recorded click across your site, with filters so you can drill down to exactly what you want to see. Find it at Dashboard > Pretty Links > Click History (or Clicks depending on your menu). The Click Table Each row in the table is one click. Columns include: Date… >


  • Click Tracking Modes

    Pretty Links offers three click tracking modes so you can balance the level of detail you want against database size and privacy considerations. Set your mode at Dashboard > Pretty Links > Options > Reporting. Normal (Default) Normal mode is the default and the right choice for most sites. Every click records: Timestamp; Visitor’s IP… >


  • Cookies Explained

    Pretty Links uses a small number of cookies to track unique visitors, prevent duplicate counts, and support advanced features. Here’s what each cookie does and why it exists, so you can document them in your privacy policy with confidence. prli_visitor Lifetime: 1 year; Purpose: Identifies a unique visitor across multiple sessions and multiple links. When… >


  • Dashboard

    The Pretty Links dashboard is the first thing you see when you click Pretty Links in your WordPress admin menu. It gives you an at-a-glance view of how your links are performing. KPI Tiles Across the top of the dashboard, you’ll find a row of tiles showing the headline numbers: Total Links — How many… >


  • IP Anonymization

    Learn how to remove IP addresses from click tracking. Follow our guide to exclude IPs and enhance privacy in your tracking data. >


  • QR Codes

    Pretty Links can generate a scannable QR code for any pretty link, suited to print materials, event signage, business cards, product packaging, and anywhere else a printable shortcut to a URL is useful. QR codes are available at the Beginner tier and up. Enabling QR Codes Go to Dashboard > Pretty Links > Options >… >


  • Reporting and Conversion Overview

    You may need a brief primer on how Pretty Links handles conversion tracking. Traditionally a “conversion” means a person makes a sale, but as far as Pretty Links is concerned, a conversion can be a click or a hit. That hit could be a sale, a mailing list signup, or a link to another page.… >


Docs Didn’t Solve It?

Send us a message and someone from our Support Team will be in touch shortly.