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How to Build Brand Awareness with Instagram Reels (3 Tips)
Raising brand awareness is a crucial part of running a successful affiliate marketing program. It can also be one of the more challenging tasks you’ll face. With so many marketers competing for attention, you may struggle to get your voice heard. If you’re working to boost your brand’s visibility, you may want to try adding…
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How to Market Your Business on Instagram (and Why You Should)
Social media has been around since the ’00s, but it didn’t become a massive influence on the business world until around ten years ago. With it being such a new addition, it may be difficult for you to come to grips with exactly how important it is to your business’s success. With that being said,…
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How to Create Instagram Shopping Posts to Convert Sales
Online shopping is nothing new. It’s been around since the 1960s. Since the late 90s, websites like Amazon and eBay have dominated the online shopping space, while solo brands followed suit soon after with their own online shopping platforms. But Instagram brings the shopping experience to a whole new level for business owners, with its…
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How to Start an Online Business (In 3 Steps)
Do you relish the idea of being your own boss? Setting up an online business comes with many benefits, including flexibility and independence. However, the process can seem a bit daunting. Fortunately, starting a business is not as difficult as you might expect. With a bit of research and careful planning, you’ll be able to…
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How to Create a Stellar Personal Brand (In 5 Steps)
Creating a personal brand from scratch can seem nearly impossible. It involves growing a social media following, building an engaged email list, and having a targeted website – and it doesn’t stop there. With so many moving parts to consider, where do you even begin? The good news is, you can follow basic yet, essential…
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How to Set Up Open Graph Meta Tags Using PrettyLinks
One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…
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4 Ways Influencer Marketing Can Benefit You
Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…
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What Are Brand Advocates (And How Can You Attract Them)?
Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…
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Everything You Need to Know About How to do Retargeting
Ideally, many of your website’s visitors will end up converting. Unfortunately, this isn’t always the case. Sometimes people end up leaving your site because they get distracted or they simply aren’t ready to complete a purchase. So, what can you do to bring consumers back once they’re ready to buy? Retargeting ads can help make…
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3 Productivity Tips for Social Media Marketers
Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…