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How to Create Instagram Shopping Posts to Convert Sales
Online shopping is nothing new. It’s been around since the 1960s. Since the late 90s, websites like Amazon and eBay have dominated the online shopping space, while solo brands followed suit soon after with their own online shopping platforms. But Instagram brings the shopping experience to a whole new level for business owners, with its…
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Social Media Marketing: Why It’s Crucial for Your Business
Social media is a crucial tool for promoting any website, product, or service. However, one size doesn’t fit all. If you’re going to boost your traffic and conversions, it’s important to understand what social media has to offer you as a marketer. By examining the link between social media and online marketing, you’ll be in…
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5 Great Places to Share Affiliate Links
Affiliate marketing can be a powerful way to boost revenue, but it’s far from a passive income stream. Successful affiliate marketing requires sharing your links in the right place at the right time to drive sales. Fortunately, there are plenty of ways to effectively share these URLs, regardless of your usual content platforms. Whether you’re…
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How to Put Custom Links in Instagram Stories (3 Tips)
Instagram can be an effective tool for building your brand. However, it can be limiting in terms of how you include links in your content. If you’ve only been including one in your bio, you may be missing out on traffic and conversions. Fortunately, you can place a custom link directly in your Instagram Stories,…
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Ephemeral Content: What It Is and Why You Want It
In today’s crowded online world, many businesses struggle with figuring out how to reach their customers in effective ways. Much of the focus is on social media, which continues to grow rapidly. However, with so much competition, standing out can seem tough, if not impossible. One possible solution is ephemeral content – which is “temporary”…
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7 Best Social Media Tools for Your Online Business
Social media marketing presents a huge opportunity for businesses, but it can also be a massive undertaking. Creating content and managing post schedules for multiple networks is challenging enough – and then you also have to engage with your followers. It’s truly a full-time job. Fortunately, there are plenty of social media tools on the…
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4 Ways Influencer Marketing Can Benefit You
Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…
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What Are Brand Advocates (And How Can You Attract Them)?
Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…
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5 Powerful Practices for Effective Social Media Linking
Social media is an important part of having a strong marketing strategy. How you incorporate social media linking on your platforms can either make or break the effectiveness of your campaigns. Social media linking can boost engagement, expand your reach, improve search engine optimization (SEO), and enhance your brand’s marketing efforts. Creating a clear linking…
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3 Productivity Tips for Social Media Marketers
Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…
