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How to Craft the Perfect CTA for Your Social Media Posts
A well-crafted call to action (CTA) can mean the difference between a successful social media post and one that falls flat. While it may seem simple on the surface, there’s actually a lot that goes into a CTA that spurs your readers into action. Fortunately, there are a lot of ways to build an effective…
How to Increase Social Media Engagement for Your Business (4 Tips)
Social media is a big part of most of our lives. It provides the potential to reach new users, making an active brand presence on these platforms crucial. However, you might not know the best way to increase audience engagement. Fortunately, there are a few tried-and-true methods to boost user interactions. By implementing a few…
How Excellent Customer Service Can Improve Your Marketing Efforts
At first glance, customer service and marketing may seem like two entirely different things. However, by treating them as separate strategies, you’re almost certainly missing out on sales. By thinking outside of the box, you can create a symbiotic relationship between your marketing and customer service activities. With these two strategies working together, you can…
How to Enhance Customer Engagement with Content Marketing
In the past, customers used to share their retail experiences by word-of-mouth and maybe reach a handful of people. Today, however, anyone can go online and leave a customer review for thousands of others to read at any given moment. Just one click is sufficient to spread the word about any specific customer experience in…
How to Publicly Handle a Negative Review of Your Business (In 5 Steps)
Negative reviews happen – even to the best of us. However, you may be concerned about how a bad review might impact your business (and rightly so). After all, studies show that just one negative review can cost you 22% of your potential customers. The good news is, receiving a couple of negative reviews isn’t…