Branding | Pretty Links - Part 3
Multi-Channel Attribution: What You Need To Know
Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution. Will Smith bet his entire weekend’s earnings that Margot Robbie would be…
How to Come Up With a Dynamic Business Name (5 Tips)
Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…
How to Optimize Your Links for Better SEO (4 Tips)
Search engine optimization (SEO) is key to gaining traffic, boosting your click-through rates (CTRs), and generating revenue. However, SEO is also a competitive business. If you’re going to claim Google’s coveted number one spot, it’s important to fine-tune every part of your website. As an online marketer, links are at the core of your WordPress…
What Are Brand Advocates (And How Can You Attract Them)?
Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…
3 Questions to Ask Yourself on How to Create a Consistent Brand Identity
If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…