Branding | Pretty Links - Part 2

What Are Brand Advocates (And How Can You Attract Them)?

Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…

link cloaking

Link Cloaking: What It Is & How to Do It

There’s a lot of misinformation around the concept of link cloaking. While the term “cloaking” itself sounds sinister, cloaking links is actually a standard and useful practice in the world of online marketing. With link cloaking, you can take long, complex URLs and make them more user-friendly. Cloaking also enables you to protect your valuable…

Best Link Shortner_PrettyLinks

How to Choose the Best Link Shortener (3 Tips)

At this point, you’re probably familiar with the practice of shortening links. However, with so many different tools and services available, how do you choose the best link shortener that will fit the needs of your business? There is no one simple answer to that question. However, there are a handful of factors you can…

3 Questions to Ask Yourself on How to Create a Consistent Brand Identity

If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality and how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, you’ll need to ensure that it has a…

An Introduction to Pretty Bar: A Pretty Links Exclusive Feature

External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…