Branding | Pretty Links

business name

How to Come Up With a Dynamic Business Name (5 Tips)

Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…

optimize your links

How to Optimize Your Links for Better SEO (4 Tips)

Search engine optimization (SEO) is key to gaining traffic, boosting your click-through rates (CTRs), and generating revenue. However, SEO is also a competitive business. If you’re going to claim Google’s coveted number one spot, it’s important to fine-tune every part of your website. As an online marketer, links are at the core of your WordPress…

What Are Brand Advocates (And How Can You Attract Them)?

Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media and…

link cloaking

Link Cloaking: What It Is and How to Do It

There’s a lot of misinformation around the concept of link cloaking. While the term “cloaking” itself sounds sinister, cloaking links is actually a standard and useful practice in the world of online marketing. With link cloaking, you can take long, complex URLs and make them more user-friendly. Cloaking also enables you to protect your valuable…

link shortener

How to Choose the Best Link Shortener (3 Tips)

At this point, you’re probably familiar with the practice of shortening links. However, with so many different tools and services available, how do you choose the best link shortener that will fit the needs of your business? There is no one simple answer to that question. However, there are a handful of factors you can…