Branding | Pretty Links

What Is Social Proof? (3 Ways it Can Benefit Your Business)

Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…

micro-communities

What Are Micro-Communities and Should You Start One?

When it comes to digital marketing, it’s hard to overstate the importance of social media. Unfortunately, it can take a lot of time to get right. You may sometimes feel as if you’re struggling to reach the audiences that will give you the greatest return on your efforts. Micro-communities have been getting a lot of…

Multi-Channel Attribution_Pretty Links

Multi-Channel Attribution: What You Need To Know

Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution.  Will Smith bet his entire weekend’s earnings that Margot Robbie would be…

business name

How to Come Up With a Dynamic Business Name (5 Tips)

Naming your business can be stressful, as it’s likely one of the most important initial steps you’ll take. The name is a major part of your first impression, so you want to be sure it accurately conveys what you’re all about. However, there’s no need to get stuck in this stage of launching your business.…

Optimize Your Links for Better SEO _Pretty Links

How to Optimize Your Links for Better SEO (4 Tips)

Search engine optimization (SEO) is key to gaining traffic, boosting your click-through rates (CTRs), and generating revenue. However, SEO is also a competitive business. If you’re going to claim Google’s coveted number one spot, it’s important to fine-tune every part of your website. As an online marketer, links are at the core of your WordPress…