• 6 Ways to Combine SMS and Email Marketing

    6 Ways to Combine SMS and Email Marketing

    Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent.  SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…

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  • Multi-Channel Attribution: What You Need To Know

    Multi-Channel Attribution: What You Need To Know

    Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you havenโ€™t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution.  Will Smith bet his entire weekendโ€™s earnings that Margot Robbie would be…

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  • Should You Get a Dedicated Server for Your Online Business?

    Should You Get a Dedicated Server for Your Online Business?

    If you find the idea of a dedicated server for your online business appealing, you’re not alone. The promise of increased privacy and control can be tempting. Nevertheless, these servers can come with a hefty price tag, so you might find yourself wondering if it’s worth the investment. Fortunately, there are a few key factors…

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  • How to Start an Online Business (In 3 Steps)

    How to Start an Online Business (In 3 Steps)

    Do you relish the idea of being your own boss? Setting up an online business comes with many benefits, including flexibility and independence. However, the process can seem a bit daunting. Fortunately, starting a business is not as difficult as you might expect. With a bit of research and careful planning, youโ€™ll be able to…

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  • How to Create Compelling Content for Every Stage of the Buyer’s Journey

    How to Create Compelling Content for Every Stage of the Buyer’s Journey

    Up to 70% of marketers are actively investing in content marketing. Thatโ€™s not surprising, considering how much marketers can achieve with the right content.  Content drives marketing efforts and carries the message of the salesperson or business to the minds of the buyers. But only very few marketers have a grasp on how to create…

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  • 3 Advanced Practices for Your Affiliate Link Disclosures

    3 Advanced Practices for Your Affiliate Link Disclosures

    As a content creator, you probably understand the importance of affiliate link disclosures. These are required by most affiliate programs, as well as law enforcement agencies like the Federal Trade Commission. While you might already be using disclosures on your site, you may want to ensure that you cover all the bases.  If thatโ€™s the…

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