• The Power of Backlink Audits (And How To Do One)

    The Power of Backlink Audits (And How To Do One)

    An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…

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  • How to Construct a Marketing Plan From Analytics (3 Simple Steps)

    How to Construct a Marketing Plan From Analytics (3 Simple Steps)

    Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…

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  • 3 WordPress Contact Form Plugins You Need To Know

    3 WordPress Contact Form Plugins You Need To Know

    There are times when a lead will have a simple question that doesn’t warrant a phone call, and that’s where WordPress contact form plugins can help save the day.ย  A contact form is an age-old tool that allows site visitors to type in a message that is then sent to you. WordPress doesn’t automatically come…

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  • 3 Ways You Can Optimize Your Brand on Instagram

    3 Ways You Can Optimize Your Brand on Instagram

    If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…

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  • Here’s How You Master the Meta Description for Better SEO

    Here’s How You Master the Meta Description for Better SEO

    We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system.  If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness.  In fact, even…

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  • How to Combine Your Content Marketing and Ad Strategy

    How to Combine Your Content Marketing and Ad Strategy

    Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

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