Without quality backlinks, your website can suffer from poor search rankings and low traffic. That is why is it so important to pursue link building opportunities for your website.
Link prospecting is the process of finding link building opportunities by using online research tools and search engines. Link prospecting can present excellent opportunities for improving your site's visibility.
In this post, we'll explain what link prospecting is and walk you through some tips to get started.
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1.Research the Competition
One way to start finding opportunities to build site links is to use online tools to research your competitors' backlinks. This may give you an idea of where their success comes from and can provide ideas for your own link building efforts.
There are several tools out there, such as SEMrush, Ubersuggest, Buzzsumo, or Spyfu that can assist you in checking up on your competitors and show you where their backlinks are coming from. You can then use this information to create a list of sites that are already interested in your industry and may be more likely to link back to you.
2. Conduct Nuanced Search Queries
Search engines are a great place to start link prospecting and find high-quality backlinks.By being specific in your searches, you will be able to find great link-building opportunities.
Remember, there are likely to be many options to choose from, so you may need to be selective when deciding which sites will work best for you. Indeed, it’s prudent to focus on the most reliable and reputable, as they are more likely to boost your credibility and search rankings.
3. Stay Active Online And Network
Another means of successful link prospecting is to stay active on social media and other online communities. This doesn’t just mean obvious platforms like Facebook or Twitter, but forums and blog post comments sections, too.
Doing so can be a way to stay up to date on the latest developments in your industry. This way, you may find blogs that you weren’t previously aware of where you can pitch guest posts.
Similarly, you might find review sites that may be willing to feature your brand’s products in exchange for a free sample or mutual promotion.
It may be tempting to post links to your own content in forums or comments. However, this is often perceived as spammy behavior. “Natural” links – those you incorporate organically into posts after shortening and branding them – are usually much more valuable.
However, this means you’ll likely have to build solid working relationships with other sites in your niche. Contributing valuable, relevant thoughts in comments sections and helpful information in forum discussions can help you make industry connections while also establishing your authority in your field.
4. Ask For Referrals
If you’re out there networking and building relationships with other business owners or bloggers, you can now ask them about the blogs and websites that they follow or have worked with. By doing this, you will be able to take a bit of a shortcut with research and find out about websites that are genuine and fully of quality that can benefit your business.
If you find a site that you are interested in, don’t be afraid to ask the person who recommended the site to your for the website’s contact information or an introduction. This saves time, energy, and offers an opportunity for you to utilize your network and build even more relationships all at the same time.
5. Screen Potential Websites
Now that you have used the tools above to find a few potential sites to link to, you can now start analyzing them so you can prepare to reach out to these websites and build links.
Taking time to really look at the sites you are interested in will help you to determine even further if these companies are truly worth your time:
- Check and see if the links that are currently on their site are genuine links and not spam.
- Make sure that the content of the website actually makes sense and looks like it’s been created by actual people and not robots or an algorithm.
- Find out if the site has a contact page or a section where their contact information can be found
- Check and see how often the content is updated on the website
Stopping to do your diligence before you reach out to certain websites will save you a ton of energy and keep you from wasting your time on sites that are not beneficial to your business.
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Link prospecting is a process for sure and it takes a lot of practice to implement and perfect, but it's also a great solution for delivering the backlinks you need for your site. Ultimately, where your content ranks on SERPs and how much traffic it receives are key indicators of its success. This is not an area you can afford to ignore by any means.
In this post, we shared three link prospecting avenues you may want to pursue:
- Conducting nuanced search queries to find guest posting opportunities.
- Researching your competitors’ backlinks to discover quality sites in your industry.
- Staying active in online communities and building relationships with potential backlink sources.
- Screening potential websites to make sure that they will truly be worth pursuing.
Do you have any questions about link prospecting? Ask away in the comments section below!