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3 Reasons People May Not Click on Your Links
Imagine spending a considerable amount of time crafting a piece of unique, valuable content. You may have even work-shopped a dozen headlines before landing on the perfect one. However, after sharing the content, you find that it isn’t generating nearly as many clicks as you’d hoped. When it comes to digital marketing, clicks translate to
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Everything You Need to Know About How to do Retargeting
Ideally, many of your website’s visitors will end up converting. Unfortunately, this isn’t always the case. Sometimes people end up leaving your site because they get distracted or they simply aren’t ready to complete a purchase. So, what can you do to bring consumers back once they’re ready to buy? Retargeting ads can help make
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How to Create Memorable Content (4 Tips)
It’s likely that content is an important part of your marketing strategy. It helps to boost brand awareness, engage audiences, and drive conversions. However, producing quality content that users find valuable can be challenging, especially when you have to do it on a consistent basis. In order for your content to be meaningful, it needs
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5 Must-Have WordPress Plugins for Better Marketing
WordPress powers over one-third of the web, making it one of the most popular Content Management Systems (CMS) for businesses. However, if you want your website to stand out among competitors and serve as a powerful marketing tool, you shouldn’t rely on built-in functionality alone. One of the best things about WordPress is the plethora
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How to Create a Strong Social Media Brand (3 Tips)
The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to
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Your Complete Guide to Linking on YouTube (4 Tips)
Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost search engine optimization (SEO), generate more traffic,
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Why You Should Include Video in Your Marketing Strategy (And How to Get Started)
If you aren’t incorporating video content into your marketing strategy, you’re missing a key opportunity to engage your audience and grow your brand. By using video, you’re not just telling your audience about your brand; you’re showing them. According to research, 66 percent of video marketers get more qualified leads per year than those who
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5 Powerful Practices for Effective Social Media Linking
Social media is an important part of having a strong marketing strategy. How you incorporate social media linking on your platforms can either make or break the effectiveness of your campaigns. Social media linking can boost engagement, expand your reach, improve search engine optimization (SEO), and enhance your brand’s marketing efforts. Creating a clear linking
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5 Reasons to Include Product Reviews on Your E-Commerce Site
If you’re in the business of online sales, it’s important that your website makes a strong first impression. However, having a well-designed e-commerce site is not enough to persuade shoppers to purchase your products. They typically need social proof as well. Approximately 70 percent of consumers today conduct online research before making a purchase. This
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5 Social Media Marketing Strategies for Your Online Business
In today’s digital environment, it’s becoming increasingly important to leverage social media to engage audiences and build brand awareness. When used correctly, social media is an excellent tool for marketing content, offering customer services, and growing your audience. Research shows that 70% of consumers have used social media for customer service-related issues at least once,
