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7 Tips for Using Images Effectively on Your Website
As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…
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An Introduction to Pay-Per-Click (PPC) Advertising
We’ve all seen plenty of ads online, and probably clicked on a few in our time. They’re in our Google searches, on websites, and even on social media sites. A lot of companies are using these Pay-Per-Click (PPC) ads to find customers and drive sales, but are they right for your business? PPC advertising is…
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How to Get Started With Email Marketing on Your WordPress Site
Once you have your WordPress site up and running, you might wonder how to get your eyes on it and build an audience for your products or services. With a vast array of marketing options out there, choosing the right strategy can seem overwhelming. The solution, however, is surprisingly accessible. It involves an activity that…
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How to Use External Links Effectively on Your Site (And Why It Matters)
Including plenty of external links on your WordPress site can help to improve your Search Engine Optimization (SEO). However, it’s important to use those links in the right way. Linking to the wrong types of sites can actually harm your page rankings. On the other hand, using effective external links can help add value to…
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5 AI Marketing Trends to Watch for This Year
With the recent boom in AI (Artificial Intelligence) software, there are many new methods of performing customer outreach. AI can be an excellent way to broaden your business’ reach, discover new customers, and increase your conversion rate. However, it can be hard to keep up with the burgeoning technology. Fortunately, it’s not actually that difficult…
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3 Productivity Tips for Social Media Marketers
Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…
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3 Signs It’s Time to Hire a Social Media Manager
As a business owner, you probably know how important an active social media presence is. However, it can be difficult to manage that presence alongside everything else you have to do. If you’re having trouble, it may be time to bring in a social media manager. A social media manager or team can keep your…
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How to Calculate Your Social Media ROI (In 4 Steps)
Social media marketing is an essential task for any business. When done effectively, it can help you increase site traffic, raise brand awareness, and even boost conversions. However, this type of marketing often requires an investment – so it’s important to find out whether your results are worth it. To do that, you’ll need a…
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How to Create Hashtags People Will Actually Use (3 Key Tips)
Every social media marketer knows the importance of hashtags, and they can be incredibly beneficial when used effectively. However, just because you create a hashtag doesn’t mean your audience will latch onto it – you’ll first need to capture their attention. Crafting strong, memorable hashtags is a smart method for getting your audience engaged. They’ll…
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How to Get Influencers Onboard with Your Business (In 3 Steps)
Brands have always worked with celebrities to promote their products – and for good reason. There’s no denying that having a famous face onboard can give you a promotional boost. However, doing that can seem unachievable if you’re a small- to mid-sized company. This is where social media influencers come into play. These are well-established…
