As a business owner, you probably know how important an active social media presence is. However, it can be difficult to manage that presence alongside everything else you have to do. If you’re having trouble, it may be time to bring in a social media manager.
A social media manager or team can keep your target platforms up to date, and fully stocked with great content. They’ll also be on hand to deal with any queries from your audience, and can help to create an engaging online community for customers.
In this post, we’ll explain some of the signs that indicate when you might need extra help with your social media management. Let’s get started!
Why Well-Managed Social Channels Are Essential to Your Brand
Social media is an essential for any business that's looking to make a name for itself. Social platforms are a great place to market content, provide strong customer service, and even connect with other brands. However, in order to reap those benefits, your profiles need to be managed properly.
A well fleshed-out social media account suggests to users that you have something of value to offer. People are also more likely to share and engage with a brand that posts images and videos on a regular basis. That increased social engagement can in turn lead to higher levels of site traffic and conversions. In fact, 21% of consumers said that they’d be more likely to buy from a brand they can actively reach on social media.
Unfortunately, as your to-do list grows, it can be difficult to keep up with the demands of an active social presence. Although it’s easy to fall into the trap of poor social media management, try to remember that the platforms attached to your company's name are an extension of your business. They will also be viewed by consumers as such – and a poorly-managed profile is unlikely to leave a good impression.
3 Signs It’s Time to Hire a Social Media Manager
If you're struggling to maintain active social platforms, it could be time to enlist a dedicated social media manager or team. Here are three signs it's time to take that step.
1. Your Available Resources Are Already Stretched Thin
Being a business owner requires a lot of time and effort, and there are always a hundred things you'll want to be doing. Although running multiple social media accounts seems simple on the surface, it actually takes a lot of work. If that sounds daunting, it may be time to bring in some extra help.
Assigning this work elsewhere will also free up your available resources. You can then focus on other areas of your business – such as web development or client sourcing. In short, you'll be able to work on what you do best, and leave social media to the experts.
Remember, the sole responsibility of a social media manager will be to keep your chosen platforms well maintained. A social media profile that’s received focused attention every day, five days a week is much more likely to be well-stocked and engaging.
2. Customer Queries Are Beginning to Build Up
You’re likely aware of just how vital quality customer service is. It can have a huge impact on your business. Poor customer support, however, often has the effect of driving your audience away.
While there are numerous ways to provide support, few are more popular than social media. In fact, 80% of consumers use social media to reach out to brands, and a further 54% prefer social messaging channels over phone or email.
At the same time, customers' expectations are high. 60% expect a response within an hour of sending a support request. Failing to meet this demand could result in some pretty unhappy shoppers. Fortunately, a dedicated social media team will be able to stay up-to-date with audience interaction, ensuring that no message goes unanswered.
Remember, customers who receive a response from brands are willing to spend up to 20% more. So in this respect, the additional cost of hiring a social media manager will likely be more than worth it.
3. Your Ad Campaigns Aren’t Delivering the Desired Results
Despite the misconception that it’s a completely free marketing method, social media actually requires some investment to be a success. You may want to consider paid advertising, and there are plenty of useful management tools to sign up for – all of which can quickly add up.
This investment is worth it if your ad campaigns are successful. However, if you’re not achieving the desired results, it could be a complete waste of money. That's where hiring a social media manager can come in handy. They'll be able to bring new, fresh ideas to the table that will help to maximize your return on investment.
Someone with the technical know-how will also be able to take advantage of brand-new social media marketing tactics and technology, such as Artificial Intelligence (AI). The result is that you're more likely to engage your target market, and set your brand's channels apart from the competition.
Although social media has a reputation for being easy to manage, it can actually be difficult to keep everything running smoothly. Your brand's social channels will require a lot of attention and work to become a success – something a dedicated social manager will be able to provide.
In this post, we discussed three signs it may be time to hire a social media manager:
- Other areas of your business are being neglected in favor of social media.
- Customer queries and messages are left unanswered.
- Your ad campaigns aren’t generating the results you’d hoped for.
Do you have any further questions about social media management? Let us know in the comments section below!