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Here’s How To Come Up With a Fool-Proof Content Strategy
Coming up with a content strategy for affiliate marketing is a tough task. There’s a lot of different material you can create, and you’ll spend a lot of time making it. The process is easier if you know what you should craft, so you can put your efforts into the right areas. As a whole,…
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How to Find Swipe Copy That Converts
You may not be a writer, but in business, your word is everything. You may not be a designer either, but in business, the feeling your visuals give off can affect how quickly you’ll grow. Even if you lack any copywriting skill, and even if you’re the least creative person on the planet, your ability…
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How to Combine Your Content Marketing and Ad Strategy
Remember when content marketing was a taboo subject? It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…
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How to Repurpose Content for Maximum Engagement
Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…
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How You Can Use Content Marketing for Link Building
It can seem like the goalposts of Search Engine Optimization (SEO) are constantly moving. While link building is a time-tested method of delivering organic traffic, it can be difficult to find new ways to execute it. That’s where a strong content marketing strategy can come into play. It’s a tried-and-true method to increase your website’s…
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How Customer Reviews Can Benefit Your Business
Building a successful business website relies a lot on trust. Without it, you may lack credibility and lose out on potential traffic. That can even start to negatively impact how highly your website ranks in search engines. Fortunately, you can improve visitor trust with customer reviews. They are a great way to show off your…
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4 Ways to Increase the Value of Your Links
Links play an integral role in online marketing. They can be used to boost search engine optimization (SEO), generate leads, and drive conversions. Unfortunately, it can be all too easy to fall back on outdated and ineffective linking methods. When you have a strong linking strategy, each link you use can be an opportunity to…
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How to Create Memorable Content (4 Tips)
It’s likely that content is an important part of your marketing strategy. It helps to boost brand awareness, engage audiences, and drive conversions. However, producing quality content that users find valuable can be challenging, especially when you have to do it on a consistent basis. In order for your content to be meaningful, it needs…
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Your Complete Guide to Linking on YouTube (4 Tips)
Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost search engine optimization (SEO), generate more traffic,…
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Why You Should Include Video in Your Marketing Strategy (And How to Get Started)
If you aren’t incorporating video content into your marketing strategy, you’re missing a key opportunity to engage your audience and grow your brand. By using video, you’re not just telling your audience about your brand; you’re showing them. According to research, 66 percent of video marketers get more qualified leads per year than those who…
