Content Marketing | Pretty Links - Part 2

Here’s How To Come Up With a Fool-Proof Content Strategy

Coming up with a content strategy for affiliate marketing is a tough task. There’s a lot of different material you can create, and you’ll spend a lot of time making it. The process is easier if you know what you should craft, so you can put your efforts into the right areas.  As a whole,…

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How to Find Swipe Copy That Converts

You may not be a writer, but in business, your word is everything. You may not be a designer either, but in business, the feeling your visuals give off can affect how quickly you’ll grow.  Even if you lack any copywriting skill, and even if you’re the least creative person on the planet, your ability…

How to Combine Your Content Marketing and Ad Strategy

Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

How to Repurpose Content for Maximum Engagement

Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…

How You Can Use Content Marketing for Link Building

It can seem like the goalposts of Search Engine Optimization (SEO) are constantly moving. While link building is a time-tested method of delivering organic traffic, it can be difficult to find new ways to execute it. That’s where a strong content marketing strategy can come into play. It’s a tried-and-true method to increase your website’s…