How to Design a Benefit Focused Affiliate Product Display
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When you're shopping for something new, do you dive straight into the technical specs, or do you find yourself wondering how this product will make your life easier?
If you lean towards the latter, you're already tapping into the immense power of focusing on product benefits over features.
This approach isn't just about listing what a product can do; it's about connecting with your audience's needs and showing them exactly how your product can solve their everyday problems.
When you shift your affiliate marketing to emphasize these benefits, you create more engaging and effective promotions.
However, knowing how to craft an affiliate display that brings these benefits to the forefront is key to capturing your audience's attention.
That's why we're here to guide you through setting up an affiliate display that does just that – highlight benefits in a way that features simply can't match. Stick with us to discover the strategies that will make your product displays not just informative but irresistible.
What's the Difference Between Features vs Benefits
Grasping the difference between features and benefits is essential for any affiliate marketer aiming to stand out in a competitive landscape.
While many affiliates get bogged down in the specifics of product features, the real game-changers are those who can translate features into compelling benefits that resonate with potential buyers.
Features detail the nuts and bolts of a product – its specifications and functionalities – telling you what the product is and what it does. However, benefits elevate this conversation by showcasing the true value to the customer, addressing the all-important question: “How will this product make your life better?”
Here's a few examples on how to elaborate a product feature into a user benefit:
- Feature: Smart thermostat with AI learning
- Benefit: This smart thermostat learns your schedule and temperature preferences, automatically adjusting to ensure your home is always comfortable while saving on heating and cooling costs.
- Feature: Organic cotton bedding
- Benefit: Sleep better knowing you’re enveloped in organic cotton bedding that’s soft on your skin and kinder to the planet.
- Feature: No cancellation fees
- Benefit: Subscribe with confidence knowing you can cancel anytime without fees, giving you the flexibility to decide what’s best for your needs without additional cost.
This shift from features to benefits can make your marketing efforts more relatable and effective. By emphasizing benefits, you align the product more closely with the customer's needs, paving the way for more successful conversions.
The Power of Emphasizing Product Benefits in Affiliate Marketing
In affiliate marketing, emphasizing a product's benefits over its features is crucial because it directly influences consumer purchasing decisions.
When you highlight how a product can solve problems and enhance the consumer’s lifestyle, you tap into their emotional and practical needs.
This connection is not just about making a sale; it's about making the consumer feel good about their purchase, thereby improving the effectiveness of your copy marketing, especially in boosting conversions and click-through rates.
Understanding how to emphasize benefits can significantly improve your promotional strategies. Here are some top reasons to focus on benefits in your affiliate efforts:
- Emotional and Practical Appeal: Showcasing benefits addresses emotional connections and provides clear solutions to problems, making consumers more confident in their purchasing decisions.
- Enhanced Engagement: Clear communication of benefits can capture and hold consumer interest, fostering greater interaction. Even when competing products have similar features, emphasizing the unique benefits of your product can help you stand out.
- Improved Conversions and Click-Through Rates: Product reviews that spotlight benefits rather than features typically experience better consumer engagement, leading to higher conversions and click-through rates. This is because focusing on how the product improves the consumer's life prompts more enthusiastic interactions.
- Memorable Impressions: By emphasizing benefits, you create a lasting impression that can increase the likelihood of future purchases. This memorable impact keeps your product in the minds of potential buyers, drawing them back when they're ready to buy.
By leveraging these strategies, affiliate marketers can create more impactful, effective campaigns that resonate deeply with their audience.
Best Practices for Writing Benefit Focused Affiliate Product Display Descriptions
Want your affiliate product descriptions to really pull in buyers? Then you need to (you guessed it). highlight benefits over features.
Explore these strategies for illustrating how a product can make a meaningful difference in a customer's life, ensuring that every click moves you closer to a sale.
Identify and Understand Your Target Audience
To effectively sell benefits to your users, start by pinpointing their challenges through target audience research. This should include understanding their needs and what drives their purchasing decisions.
With these insights, you can tailor your descriptions to connect personally, ensuring the benefits you highlight align closely with your audience’s priorities.
Next, implement a variety of methods like polls, surveys, and other techniques to gather user opinions. This valuable feedback will help you emphasize certain features as key benefits.
For instance, if you’re promoting smartphones and find that many of your audience members prioritize battery life, instead of merely stating “5000 mAh battery,” enhance your description with a benefit-focused approach: “Experience all-day reliability with a powerful 5000 mAh battery, designed to support your busy lifestyle – no charging cable needed.”
This strategy not only informs but also resonates, addressing a specific and common need effectively.
Emphasize Solutions to Pain Points, Not Just a Product Recommendation
Getting to know your audience’s biggest headaches is just as important as understanding what they want. During your initial research, make sure to note specific pain points too – factors that trigger their irritation, frustration, or dissatisfaction.
Once you've got a handle on these issues, your product descriptions should address these problems head-on, not just show off the product.
For example, if you’re promoting home security systems and find out that people in your audience are really worried about neighborhood safety, skip the generic feature lists. Instead, reassure them directly: “Keep your home safe and sound with our top-of-the-line security systems, featuring HD cameras and 24/7 monitoring to tackle intrusions before they happen, giving you peace of mind in a world full of uncertainties.”
This approach of zeroing in on solutions rather than just products makes your descriptions much more relatable and effective, boosting the chances of turning browsers into buyers. It shows you really get what they’re going through and you’ve got the fix they need.
Use Engaging and Appealing Language
Thorough research and understanding pain points are just the start; the real connection happens when you choose words that resonate with your audience.
Using dynamic language helps paint a vivid picture of the benefits, allowing the reader to see the positive impact the product could have on their life.
For example, rather than simply stating, “This laptop has a high-speed processor,” you can boost its appeal by saying, “Zoom through your workday with a laptop designed to keep pace with your fast-moving projects. Its ultra-responsive processor lets you conquer tasks in record time.”
This approach does more than just provide information – it motivates and inspires the reader, helping them envision a more efficient and productive lifestyle with the help of your product recommendation.
Incorporate Social Proof into Product Descriptions
Boost trust and credibility in your product descriptions by including testimonials, user reviews, or expert endorsements.
Opt for reviews that highlight how your affiliate product has effectively solved users' specific problems.
Using a recommendation that addresses a specific and common issue, can strongly resonate with potential buyers facing the same challenge. When they see that your product offers a proven solution, they're more likely to feel confident in making a purchase.
Keep It Clear and Concise
While thoroughness is good practice, conciseness is important vital in crafting effective product descriptions.
To keep the text digestible, consider using bullet points or short paragraphs. This formatting helps ensure that even those who skim the content can quickly grasp the essential information.
Focus on highlighting the key benefits in a way that stands out. Often, just the right phrase or impactful sentence can be enough to secure a sale. It's important to present these benefits prominently, so they catch the reader's attention immediately.
Avoid writing overly long descriptions, as they tend to deter readers. Instead, aim to articulate the benefits as succinctly as possible, ensuring every word serves a purpose and maintains the reader’s interest.
How to Create a Benefit Focused Affiliate Product Display Using Pretty Links
So you've mastered the art of writing benefit-focused product descriptions – great! But bringing those products to life in your blog posts involves more than just compelling text.
That's where Pretty Links steps in. Our Product Display add-on is designed to transform your blog into a dynamic sales platform. It helps you craft visually appealing displays that include essential elements like eye-catching images, clear pricing, enticing calls to action, and optimal page placement to maximize visibility and impact.
Let’s walk through the steps on how to set up a powerful, benefit-focused product display using Pretty Links.
Step 1: Download and Install Pretty Links
First up, swing by our Pricing page and grab the Super Affiliate plan. It's got everything you need, including Product Displays, to really make your affiliate marketing efforts pay off.
After purchasing your plan, download the zip file. Then, go to your WordPress dashboard and navigate to the Plugins section. Click “Add New”, then “Upload Plugin”, and choose the zip file you just downloaded. This will kick off the installation process.
Once the Pretty Links plugin is installed, you'll be guided through our 5-Step Setup Wizard. During Step 2, make sure to enable the “Product Displays” feature.
Step 2: Activate the Product Display Add-on
If you accidentally skipped over the Product Display option in the Setup Wizard, or if you've recently upgraded your plan and need to activate this feature, it’s simple.
Just head to “Add-ons” under the Pretty Links menu in your dashboard, find the Product Display add-on on the next page, and toggle “Activate”. Easy peasy!
Step 3: Choose the Affiliate Link
Pretty Links is renowned for its link cloaking capabilities, which simplifies long, unwieldy affiliate URLs into clean, trustworthy links. Let's tackle that first before you set up your product display.
To add your affiliate link, select “Add New” from the Pretty Links menu. Here you'll need to include the original affiliate URL (the long, cumbersome one) then customize how you want your new, short link to appear:
Step 4: Create Your Benefit Focused Affiliate Product Display
Now that your affiliate link is set, let's move on to creating your product display in the “Product Display” tab. This is where you'll assemble all the elements that make your product display effective and eye-catching:
Theme
Choose the visual style of the product display. You can select from themes such as Basic, Boxed, and Sharp, each offering a unique look and feel to better match your site’s aesthetic and personal preference.
Product Image
Upload a clear and appealing image of the product. Use the “Update Image” button to upload or change the photo. Remember, a strong product image is often the first thing a potential customer sees.
Description
In this field, write a detailed product description focusing more on the product benefits. Utilize the text editor to format your content with options like bold, italics, and links to make the description more engaging and informative for your customers.
Price
Be sure to include the price in the designated text box. Displaying the price upfront helps customers make quick decisions and sets clear expectations.
Badge Text
Highlight special attributes or promotions with customizable badges like “New,” “On Sale,” or “Best Seller.” Simply enter the text, and it will appear as an overlay on the product image, emphasizing important features.
Primary Button Text
This is your main call to action. Customize the button text – options like “Buy Now” or “Add to Cart” work well – to prompt customers to take action.
Review URL
Link to a page with detailed product reviews by entering the URL here. This provides customers with additional insights and feedback from other users.
Review Button Text
Add a secondary CTA button that leads to your more in-depth review. This helps guide customers to more information, aiding their decision-making process.
Once you are done filling out the necessary fields, your affiliate product display will look something like this:
What More Can You Do With Pretty Links Product Displays?
Take advantage of Pretty Links to not only display individual products but also to group multiple items together. The Display Group feature lets you highlight a selection of affiliate products, allowing customers to compare several products side-by-side, all within the page.
Here’s what a Product Display Group might look like:
Creating a product display group enhances the user experience by providing comprehensive comparisons at a glance. This can significantly boost customer engagement and decision-making, as readers can easily and quickly determine what product best meets their needs without navigating away from your page.
How to Add a Benefit Focused Affiliate Product Display to Your Blog Post (2 Ways)
Now that you've created a compelling, benefit-focused affiliate product display, it's time to strategically place it within your top-performing blog posts.
Pretty Links provides two simple methods to incorporate these displays, ensuring they seamlessly blend into your content and enhance your posts' value.
Using the WordPress Block Editor
- Insert the Display: Open your blog post and click the “+” icon between the paragraphs where you want to add the product display. This opens the block inserter.
- Search for Pretty Links Product Displays: If you don't see the “PL Product Display” block right away, just type it into the search bar.
- Choose Your Product Display: Click on the “PL Product Display” block, then start typing in the specific product display you want to use until it appears in the dropdown list.
Using a Shortcode
- Grab the Shortcode: Remember that “Copy Shortcode” button from when you were setting up your product display? Click it to copy the shortcode.
- Embed the Shortcode: Now, paste this shortcode directly into your blog post where you think it fits best. With the shortcode method, you'll need to preview your post in a new tab to see how it looks.
And just like that, you've got a sleek, benefit-focused affiliate product display nestled in your blog post.
One Last Tip: Whether you use the block editor or a shortcode, make sure the placement feels natural and adds value to your readers’ experience.
Create a Benefit Focused Affiliate Product Display for Your Website Today!
In the world of marketing, the golden rule is to spotlight benefits, not just the features of your products. When you highlight how your offerings can practically and emotionally enrich your reader's lives, you forge a deeper connection with your audience.
Utilizing tools like Pretty Links simplifies the process of crafting and integrating a benefit focused affiliate product display into your website. Whether you're embedding them in blog posts or specific landing pages, showcase the real value of your products with Pretty Links Product Displays, where benefits lead the way to better engagement and conversions.
What perks do you push in your product spiel? Drop your top copywriting hacks in the comments and let's swap tips!
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About Showrabh S
From writing poems and short stories to writing technical stuff about WordPress and affiliate marketing, plenty of things have changed for Showrabh. What did not change is his love for writing and wasting time. He loves music, football, and cricket. He either spends hours looking at the celling or put on his headphone and write for hours. While he is not doing either of these, he's often found explaining how someone can love both cricket and football equally at the same time.