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Create a Buyer Persona for Targeted Marketing
Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…
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3 WordPress Contact Form Plugins You Need To Know
There are times when a lead will have a simple question that doesn’t warrant a phone call, and that’s where WordPress contact form plugins can help save the day. A contact form is an age-old tool that allows site visitors to type in a message that is then sent to you. WordPress doesn’t automatically come…
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3 Ways You Can Optimize Your Brand on Instagram
If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…
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Here’s How You Master the Meta Description for Better SEO
We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system. If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness. In fact, even…
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How to Combine Your Content Marketing and Ad Strategy
Remember when content marketing was a taboo subject? It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…
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What You Need to Know About URL Structure – Including WWW, HTTP, and HTTPS
A uniform resource locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may have never given much thought as to how they work. URLs specify the exact location of web pages and determine how to retrieve them. Put simply, a URL is the address…
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“Please RT”: How to Get More Retweets on Your Twitter Posts
Twitter may seem like old news at this point, but it’s still one of the most popular social media networks. As such, it’s a vital tool for online marketing. The key to success on the platform lies in improving your visibility. But figuring out how to do that can be a challenge. Posting new content…
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10 Great Tips to Improve your Website’s SEO in an Hour
For every business to be successful, you need to be on the internet. When it comes to small businesses, your website is very effective in boosting customer engagement and acquiring new customers. You can always rely on your website to attract the masses and convert window shoppers into buying customers. Improving your website’s search engine…
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10 Important Affiliate Marketing Metrics Every Marketer Needs to Know
Learn how to track the 10 most important affiliate marketing metrics and boost your earnings by optimizing your strategy based on data-driven insights.
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10 Questions to Ask Yourself on Starting a Profitable Lifestyle Blog
Since the advent of the Internet, blogging has truly taken off – providing a useful space for people to share opinions and expertise. However, only recently has it become profitable to run a blog, as the age of influencers who sell online is now in full swing. Many people now dream of starting their own…
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10 Reasons Why Your Affiliate Links Aren’t Getting Clicked (and How to Fix Them)
Discover the reasons why your affiliate links aren’t getting clicked and how to fix them in this article and transform your links into powerful revenue drivers!
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10 Simple Blog Update Ideas to Refresh Your Affiliate Content
Discover 10 simple and effective tips to help you with your blog update, refresh your affiliate content, and boost your SEO rankings.