• How to Market a Service-Based Business (5 Key Tips)

    How to Market a Service-Based Business (5 Key Tips)

    Marketing a service-based business isn’t the same as marketing a product. You’re not selling something tangible that your customers can see or feel. You’re selling something intangible: your ability to deliver outstanding service and solve your customer’s problems. This makes your job a little trickier. The good news is, successfully marketing a service-based business is…

    Continue reading

  • How to Create Instagram Shopping Posts to Convert Sales

    How to Create Instagram Shopping Posts to Convert Sales

    Online shopping is nothing new. It’s been around since the 1960s. Since the late 90s, websites like Amazon and eBay have dominated the online shopping space, while solo brands followed suit soon after with their own online shopping platforms.   But Instagram brings the shopping experience to a whole new level for business owners, with its…

    Continue reading

  • How to Advance Your Affiliate Marketing Game (5 Strategies)

    How to Advance Your Affiliate Marketing Game (5 Strategies)

    Do you feel it’s time to raise your affiliate marketing game? Perhaps your income from affiliate programs has been stagnant lately, or you want to explore other ways of promoting products to your audience. If embedding affiliate links into your content is not reaping the desired results, you might have to dig a little deeper.…

    Continue reading

  • What Are Micro-Communities and Should You Start One?

    What Are Micro-Communities and Should You Start One?

    When it comes to digital marketing, it’s hard to overstate the importance of social media. Unfortunately, it can take a lot of time to get right. You may sometimes feel as if you’re struggling to reach the audiences that will give you the greatest return on your efforts. Micro-communities have been getting a lot of…

    Continue reading

  • 6 Ways to Combine SMS and Email Marketing

    6 Ways to Combine SMS and Email Marketing

    Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent.  SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…

    Continue reading

  • Multi-Channel Attribution: What You Need To Know

    Multi-Channel Attribution: What You Need To Know

    Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution.  Will Smith bet his entire weekend’s earnings that Margot Robbie would be…

    Continue reading