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How to Perform a URL Redirect in WordPress (In 3 Steps)
When you’re redesigning your website or updating old content, you may need to change a page’s URL. However, this can have a disastrous impact on the visitor experience and your search engine optimization (SEO). Fortunately, URL redirects help ensure that your readers and search engines will have no problems finding your content, even after changing…
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Shortened URLs vs. Vanity URLs vs. Cloaked URLs
Shortened, vanity, and cloaked URLS… so many different terms, but what exactly do they mean? When it comes to affiliate marketing, it’s important to understand these terms for the sake of your online business’ success. In this post, we’ll explore shortened, vanity, and cloaked URLs and how they can help you in your business. We’ll…
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4 Ways Influencer Marketing Can Benefit You
Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…
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How You Can Use Chatbots to Increase Conversions
Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is…
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3 Productivity Tips for Social Media Marketers
Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…
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Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?
Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…
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How to Troubleshoot PrettyLinks That Are Redirecting Slowly (6 Ways)
PrettyLinks is an excellent tool for setting up link redirections, and most of the time you should experience no issues when using it. However, there may be rare cases when you find that links are redirecting more slowly than you’d like. This is most often due to external factors, such as an incompatibility issue with…
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How to Optimize Your PrettyLinks Reports (3 Ways)
Among its many features, the PrettyLinks plugin offers powerful tools to track and analyze your links. The reports it generates are invaluable for assessing link performance and monitoring conversions. However, to gain even more precise insights, you can optimize your PrettyLinks reports. While the default settings offer useful data, tailoring your reports will provide more…
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How to Integrate MonsterInsights with PrettyLinks (And Why You Should)
MonsterInsights is one of the top Google Analytics plugins for WordPress, and is currently used by over a million websites. Along with its own functionality, this plugin can also be integrated with PrettyLinks. This will enable you to make your link tracking even more powerful. That’s because MonsterInsights helps you combine PrettyLinks’ features with all the…
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Why ‘Over-Optimizing’ Your Links Can Backfire
Sometimes you can do a job too well. Such is the case with customizing your links and keywords to improve your site’s Search Engine Optimization (SEO). It’s actually possible to ‘over-optimize’ your site, which can lead Google to penalize it by lowering your rankings. To avoid over-optimizing your links, you’ll first need to understand what…
