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What Is Social Proof? (3 Ways it Can Benefit Your Business)

Establishing a credible reputation is crucial for the success of any ecommerce marketing strategy. You can drive all the traffic in the world to your website, but it won’t mean much if you have products that you can’t sell. Fortunately, one of the best ways to build a positive reputation is also one of the…

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3 New Marketing Goals For Your eCommerce Business in 2022

With over 2.14 billion people expected to purchase goods and services online, 2022 is shaping up to be another profitable year for eCommerce. However, big opportunities also mean increased competition, and you’ll need to work hard to stay ahead of the pack. Marketing goals can be your secret weapon. By setting clear targets, you can…

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Multi-Channel Attribution: What You Need To Know

Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution.  Will Smith bet his entire weekend’s earnings that Margot Robbie would be…

4 Google Services That’ll Improve Your SEO for Free

No matter how you feel about Google, it’s easy to see that they dominate the search market. Google achieves this high-level domination by going above and beyond to provide excellent SERP results to its users. That means relevant content based on keywords shows up at the top more frequently on Google than on other search…

4 Ways Influencer Marketing Can Benefit You

Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…