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A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)

Marketing is important for any business, but for startups, it’s absolutely essential. That’s partly due to the sheer volume of competition. The number of startup businesses in the US grew from 3.5 million in 2019 to 4.4 million in 2020. In order to survive, your business has to grow. To do that, you’ve got to…

7 Fundamentals to B2B Marketing Automation Success

For B2B marketers, there’s no problem more evergreen than trying to find qualified leads. It starts with lead generation, where casting too wide a net can leave you with leads that are never going to convert. It gets even worse when sales and marketing aren’t aligned, and marketing brings in leads sales you can’t work…

6 Ways to Combine SMS and Email Marketing

Email marketing is still among the top channels for businesses of all sizes to nurture and engage their audience. Not to mention, the marketing strategy also provides a tremendous return on investment (ROI) of nearly $46 per dollar spent. SMS has similar potential to drive a significant ROI due to its accessibility and convenience for…

Multi-Channel Attribution: What You Need To Know

Do you remember the million-dollar Number 55 bet between Will Smith and BD Wong at the Superbowl game in the movie Focus? If you haven’t seen the movie, Will Smith won the bet because he was aware of what we call multi-channel attribution. Will Smith bet his entire weekend’s earnings that Margot Robbie would be…

What Is a Micro-Marketing Campaign? (and How to Run Your Own)

The advancements in digital marketing have opened doors for small businesses to equally compete against big global competitors. But, in order to market alongside the big leagues, sometimes the biggest advantage is to think small. We’re talking about micro-marketing! Micro-marketing is a unique marketing strategy that focuses on creating small groups within your highly targeted…

4 Content Marketing Strategies You’ll Want to Try in 2021

Coming up with creative content ideas can be a challenge, especially when you publish frequently. If you factor in the constantly-evolving technology landscape and a culture hungry for more meaningful content, the demand can be downright draining. How do you stay on the leading edge with fresh and engaging content? While there’s no one right…

Create a Buyer Persona for Targeted Marketing

Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…

5 Affiliate Marketing Growth Ideas to Combat the Recession

If you’ve ever shopped in a store that offers decorations or looked up any quotes, you’ve seen one of those KEEP CALM signs. You know the ones. They lightly chastise you into getting your life together. The signs that tell you how to feel (KEEP CALM) and what to do (CARRY ON). Those seemingly meaningless signs…

How to Repurpose Content for Maximum Engagement

Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…

Everything You Need to Know About How to do Retargeting

Ideally, many of your website’s visitors will end up converting. Unfortunately, this isn’t always the case. Sometimes people end up leaving your site because they get distracted or they simply aren’t ready to complete a purchase. So, what can you do to bring consumers back once they’re ready to buy? Retargeting ads can help make…

Tag: marketing strategies

A Quick Guide to Growth Marketing (and How to Use it to Propel Your Startup)

7 Fundamentals to B2B Marketing Automation Success

6 Ways to Combine SMS and Email Marketing

Multi-Channel Attribution: What You Need To Know

What Is a Micro-Marketing Campaign? (and How to Run Your Own)

4 Content Marketing Strategies You’ll Want to Try in 2021

Create a Buyer Persona for Targeted Marketing

5 Affiliate Marketing Growth Ideas to Combat the Recession

How to Repurpose Content for Maximum Engagement

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