• 4 Ways to Provide Excellent Customer Service Through Twitter

    4 Ways to Provide Excellent Customer Service Through Twitter

    It’s hard to overstate the importance of quality customer service. Failing to provide stellar support to your users could mean theyโ€™ll take their business elsewhere โ€“ leaving you in a difficult situation. Fortunately, you already have one of the worldโ€™s most effective customer service tools on hand. Social media platforms have become very effective places…

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  • How to Conduct a Target Market Analysis for Your Website

    How to Conduct a Target Market Analysis for Your Website

    If you want your online content to be successful, itโ€™s vital to have a clear understanding of your core audience. Without that, youโ€™ll have a hard time producing content users will be interested in, which can lead to low conversion rates. For this reason, performing a detailed study of your audience โ€“ a target market…

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  • 4 Ways to Create Attention-Grabbing Headlines for Your Websiteโ€™s Content

    4 Ways to Create Attention-Grabbing Headlines for Your Websiteโ€™s Content

    Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing โ€“ and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract peopleโ€™s attention…

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  • Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)

    Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)

    Increasing conversions is a primary goal for every business owner. However, in an ever-crowded market, itโ€™s becoming increasingly difficult to get noticed. Therefore, you need your website to stand out โ€“ but what’s the best way to do that? One of the most effective ways to increase conversions on your site is to provide โ€˜social…

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  • How to Use Facebook as a Digital Marketing Tool

    How to Use Facebook as a Digital Marketing Tool

    Anyone who runs a website knows that establishing a strong online presence is vital. The way you present yourself online can have a huge impact on the traffic and conversions your site receives. Using Facebook as a digital marketing tool can help build your online brand and boost sales tremendously. Facebook supplies a high level…

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  • How to Write an Effective Call to Action for Your Website

    How to Write an Effective Call to Action for Your Website

    For many websites, a primary goal is to make sales or encourage some other type of conversion. However, if your messaging is too vague, potential customers may not know what to do. This can make it a lot less likely that they’ll take desired actions. The good news is that you can resolve this problem…

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