• How to Combine Your Content Marketing and Ad Strategy

    How to Combine Your Content Marketing and Ad Strategy

    Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

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  • What You Need to Know About URL Structure โ€“  Including WWW, HTTP, and HTTPS

    What You Need to Know About URL Structure โ€“ Including WWW, HTTP, and HTTPS

    A uniform resource locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may have never given much thought as to how they work. URLs specify the exact location of web pages and determine how to retrieve them. Put simply, a URL is the address…

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  • The Best Technical SEO Tools to Master in 2021

    The Best Technical SEO Tools to Master in 2021

    Things have changed for SEO.  That’s not surprising! With the way the world is going, things are changing in most industries. SEO, however, has always been a shape-shifter. Keeping in line with best practices for search engine optimization is a full-time job, and it’s no wonder so many companies have opted for full SEO departments.…

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  • How to Set Up Open Graph Meta Tags Using PrettyLinks

    How to Set Up Open Graph Meta Tags Using PrettyLinks

    One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your contentโ€™s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph”ย meta tags. These elements, when used correctly, can boost your social media returns. In fact, meta…

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  • 5 Affiliate Marketing Growth Ideas to Combat the Recession

    5 Affiliate Marketing Growth Ideas to Combat the Recession

    If you’ve ever shopped in a store that offers decorations or looked up any quotes, you’ve seen one of those KEEP CALM signs. You know the ones. They lightly chastise you into getting your life together. The signs that tell you how to feel (KEEP CALM) and what to do (CARRY ON).  Those seemingly meaningless signs…

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  • 4 Google Services That’ll Improve Your SEO for Free

    4 Google Services That’ll Improve Your SEO for Free

    No matter how you feel about Google, it’s easy to see that they dominate the search market. Google achieves this high-level domination by going above and beyond to provide excellent SERP results to its users. That means relevant content based on keywords shows up at the top more frequently on Google than on other search…

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