Articles we think you’ll find useful

How to Set Up Link Expiration in Pretty Links

Link expirations are immensely useful, and it’s an interesting feature offered by Pretty Links. However, the tool isn’t used as often as it could be due to a lack of understanding about how to use it best. Fortunately, link expirations are a very simple feature that you can use across your website and social media…

An Inside Look at Link Redirect Types (And When to Use Them)

When creating shortened URLs in Pretty Links, you have a number of customization options. One option is redirect type, which lets you choose the best type of redirect for each pretty link. However, it’s only a useful tool if you know how and when to use it. Knowing about the various redirect types can ensure…

3 Ways ‘Urchin Tracking Modules’ Can Improve Your Marketing Campaigns

Keeping track of your business campaigns – including those on social media or within your email newsletter – is crucial for making the most of your marketing efforts. Without tracking you can’t measure, understand, and replicate successful campaigns. Unfortunately, some can be difficult to track. That’s where Google’s Urchin Tracking Modules (UTMs) come in. This nifty…

3 Lesser-Known Benefits of Using a Link Shortener

Links that lead potential followers and customers to your website are key in helping you expand your reach and brand yourself as an industry expert. However, standard links are unwieldy and difficult to track once they’re separated from your site or social media profiles. Link shorteners can help solve these problems. As a main benefit,…

4 Key Elements of a Traffic-Driving Social Media Profile

Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who…