• An Introduction to the New Top-Level Domains (TLDs)

    An Introduction to the New Top-Level Domains (TLDs)

    Until recently, your choices were limited when it came to picking your siteโ€™s Top-Level Domain (TLD). However, just a few years ago, this changedย dramatically when a whole host of new TLDs were made available to register. Since the floodgates opened, there have been literally hundreds of new TLDs released. This means you can now benefit…

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  • What Is the Optimal Length for Your Blog Posts?

    What Is the Optimal Length for Your Blog Posts?

    A question that has troubled most bloggers at one point or another is how long their posts should be. Of course, others think that the answer is simple. Surely a blog post should simply be as long as it needs to be, right? While there’s certainly some validity to that point, it’s not the entire…

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  • Why Readability Is Important When Optimizing Your Content

    Why Readability Is Important When Optimizing Your Content

    A vital part of optimizing your online content is making sure that it’s “readable”. This means ensuring that your text is as easy to read and skim, which can have a huge effect on its quality. On the other hand, if your content is hard to follow or understand, users will be more likely to…

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  • Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?

    Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?

    Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…

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  • How to Increase Your Conversions with a Podcast

    How to Increase Your Conversions with a Podcast

    Podcasting has been around since the dawn of high-speed internet, as a way to share audio online in a serialized format. Today it seems like there are podcasts about almost every topic, and there’s a good reason for that. This is because podcasts are actually a smart way to increase conversions. In fact, hosting a…

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  • Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)

    Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)

    If your brand has any kind of online presence, it likely also has a few social media profiles. While most businesses make use of Facebook, Twitter, and even Instagram, many neglect Snapchat. This can be a mistake, since Snapchat is actually a powerful marketing tool if you know how to use it. For one, the…

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