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7 Fundamentals to B2B Marketing Automation Success
For B2B marketers, there’s no problem more evergreen than trying to find qualified leads. It starts with lead generation, where casting too wide a net can leave you with leads that are never going to convert. It gets even worse when sales and marketing aren’t aligned, and marketing brings in leads sales you can’t work…
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6 Harmful Blogging Myths that Keep You from Creating Helpful Blogs
Don’t let these 6 harmful blogging myths hinder your success. Debunk these misconceptions and create blogs that truly benefit your audience.
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How to Create Instagram Shopping Posts to Convert Sales
Online shopping is nothing new. It’s been around since the 1960s. Since the late 90s, websites like Amazon and eBay have dominated the online shopping space, while solo brands followed suit soon after with their own online shopping platforms. But Instagram brings the shopping experience to a whole new level for business owners, with its…
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How to Create an Online Learning Website Using WordPress
We’re all teachers in this day and age. Whether you’re a fan of skill-building sites like Skillshare, Coursera, or Udemy, you probably know that virtual learning has become big business. Considering that, imagine if you could create your own online learning WordPress site and teach skills you’ve mastered to other excited, eager learners on the…
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How Keyword Research Rescues Your Marketing Budget
Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to social media, email marketing, and ad campaigns. Through keyword research you can make sure every dime is spent wisely and every message goes to the right place. Keyword research is the glue that ties all your efforts together, and there’s…
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How to Create a Logo for Your WordPress Site (In 6 Steps)
Even if you have fantastic content, visitors may not be drawn to your WordPress website unless it uses strong branding. One of the most effective ways to do this is with a well-designed logo. The reverse is also true – if your site’s logo is poorly designed, you could be harming your site’s reputation. Effective…
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How to Build Authority Links to Your New Website
Build a website and the traffic will follow, right? While this is the dream of every website owner, it isn’t likely to come true without major effort. The simple fact is, you need to build credibility and increase your search engine rankings for this to become reality. That can be difficult if your website is…
