-
3 Link Maintenance Tasks to Improve Your Campaigns
Linking is an important aspect of any high-quality website. However, many website owners overlook their linking campaigns due to lack of time or knowledge. If you fail to maintain and optimize your site’s current links, you could lose traffic due to poor linking practices. For this reason, you should incorporate link maintenance tasks into your…
-
How to Optimize Link Tracking With PrettyLinks (3 Key Tips)
Link tracking allows you to get a better understanding of your users’ behaviors and fully understand how visitors interact with your links. You could be overlooking crucial information if you aren’t optimizing your link tracking. Fortunately, you can easily optimize your link tracking efforts by using a link management tool, such as PrettyLinks. Its various…
-
How to Put Your Links on Autopilot Using Default Link Options
There is more to links than just where they direct the user – it also matters how they do so. An important part of creating an effective linking campaign is considering how your links are set up. Failing to configure them appropriately can have a negative impact on your website, including through search engine penalties. By…
-
The Alternate Base URL: What It Is and How to Use It
There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In each of these scenarios, an alternate base URL comes in…
-
How to Find (And Link To) Credible Websites on Your Blog
Creating backlinks to your website is important, but it’s not the only way to boost your authority online. In fact, the links you use on your own blog can be just as influential. However, if you’re not linking to the ‘right’ websites, you could actually be harming your credibility. By linking to ‘credible’ websites, you…
-
Link Trust: A Close Look at the Psychology of Linking
The types of links you use – both on and off your website – are a crucial part of your linking strategy. Most internet users are savvy enough to recognize ‘friendly’ and ‘unfriendly’ links. So it’s important to offer links that inspire their trust. Fortunately, you can create beautiful, trustworthy links that attract clicks with…
-
3 Downsides to Shortened Links (And How to Combat Them)
Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…
-
How to Use Links to Revitalize Old Content
When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…
-
How to Use a Deep Linking Strategy Effectively
Links are an excellent tool – both on your site and off – that enable you to promote your content and reach your audience. However, there’s so much more to linking than just providing your visitors with a URL. Given this, you may not be using links as effectively as you could be. ‘Deep linking’…
-
3 Automated Redirects for Improving Your Site’s Effectiveness
Link redirects are useful, but are an often overlooked tool for site management. Manually implementing them can also be a time sink, but automating them can help solve the issue and also offer some user-focused benefits into the bargain. Automated redirects enable you to send users to a targeted web page based on their location,…
Category: Pretty Links
Informative articles about Pretty Links