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3 Downsides to Shortened Links (And How to Combat Them)

Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…

How to Use Links to Revitalize Old Content

When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…

How to Use a Deep Linking Strategy Effectively

Links are an excellent tool – both on your site and off – that enable you to promote your content and reach your audience. However, there’s so much more to linking than just providing your visitors with a URL. Given this, you may not be using links as effectively as you could be. ‘Deep linking’…

3 Automated Redirects for Improving Your Site’s Effectiveness

Link redirects are useful, but are an often overlooked tool for site management. Manually implementing them can also be a time sink, but automating them can help solve the issue and also offer some user-focused benefits into the bargain. Automated redirects enable you to send users to a targeted web page based on their location,…

3 Smart Reasons to Use Link Rotations on Your Website

There are many powerful features offered by PrettyLinks. However, some are more misunderstood than others. As a result, you may not be using them correctly (if you’re even using them at all). One such feature, link rotations, can be immensely flexible and helpful. By sending visitors to a random (yet defined) selection of links from…

3 Easy Tips for Improving Your Website’s SEO Through Permalinks

There are a number of things you’ll need to focus on when setting up your website. One of these is search engine rankings – more specifically, optimizing for improved placement on Search Engine Results Pages (SERPs). Unfortunately, many bloggers and website owners forget to include permalinks in their website optimization plans. In short, a permalink is…

How to Set Up Link Expirations Using PrettyLinks

Link expirations are incredibly useful and an awesome feature offered by PrettyLinks. However, the tool isn’t used as often as it could be, due to a lack of understanding of how to use it efficiently. Fortunately, link expirations are a very simple feature you can use across your website and social media platforms. They can…

An Introduction to Pretty Bar: A PrettyLinks Exclusive Feature

3 Ways PrettyLinks Can Skyrocket Your Search Engine Rankings

Search engine optimization (SEO) is a big deal for online businesses. It can boost targeted traffic and improve website credibility – both of which could contribute toward significant growth in business conversions and sales. However, you may be undermining your site’s potential through the use of inefficient, outdated, or incorrect optimization tactics. One way to improve your…