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A Multi-Platform Guide to Effective Linking on Social Media Sites
A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences
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Link Shortening: The Secret Weapon to Social Media Marketing
Hidden behind the scenes of digital marketing is a little detail that has made the world of difference. The Uniform Resource Locator (URL) is at the heart of the internet’s evolution, and yet it’s an often-overlooked element until its format presents a problem. Unwieldy URLs can become something of an eyesore – and a hassle
