Social Marketing | PrettyLinks

How to Calculate Your Social Media ROI (In 4 Steps)

Social media marketing is an essential task for any business. When done effectively, it can help you increase site traffic, raise brand awareness, and even boost conversions. However, this type of marketing often requires an investment – so it’s important to find out whether your results are worth it. To do that, you’ll need a…

How to Create Hashtags People Will Actually Use (3 Key Tips)

Every social media marketer knows the importance of hashtags, and they can be incredibly beneficial when used effectively. However, just because you create a hashtag doesn’t mean your audience will latch onto it – you’ll first need to capture their attention. Crafting strong, memorable hashtags is a smart method for getting your audience engaged. They’ll…

How to Get Influencers Onboard with Your Business (In 3 Steps)

Brands have always worked with celebrities to promote their products – and for good reason. There’s no denying that having a famous face onboard can give you a promotional boost. However, doing that can seem unachievable if you’re a small- to mid-sized company. This is where social media influencers come into play. These are well-established…

How to Use Facebook as a Digital Marketing Tool

Anyone who runs a website knows that establishing a strong online presence is vital. The way you present yourself online can have a huge impact on the traffic and conversions your site receives. Using Facebook as a digital marketing tool can help build your online brand and boost sales tremendously. Facebook supplies a high level…

“Please RT”: How to Get More Retweets on Your Twitter Posts

Twitter may seem like old news at this point, but it’s still one of the most popular social media networks. As such, it’s a vital tool for online marketing. The key to success on the platform lies in improving your visibility. But figuring out how to do that can be a challenge. Posting new content…

What Is the Optimal Length for Your Blog Posts?

A question that has troubled most bloggers at one point or another is how long their posts should be. Of course, others think that the answer is simple. Surely a blog post should simply be as long as it needs to be, right? While there’s certainly some validity to that point, it’s not the entire…

Why You Should Include Snapchat in Your Marketing Campaigns (And How to Get Started)

If your brand has any kind of online presence, it likely also has a few social media profiles. While most businesses make use of Facebook, Twitter, and even Instagram, many neglect Snapchat. This can be a mistake, since Snapchat is actually a powerful marketing tool if you know how to use it. For one, the…

Social Media: The Key Role It Plays in Establishing Brand Identity

It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…

How to Put a Link in Your Instagram Bio (and 2 Other Techniques)

While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day, Instagram only allows clickable links in the profile bio. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking.…

A Multi-Platform Guide to Effective Linking on Social Media Sites

A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences…

Category: Social Marketing

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