Marketing | Pretty Links - Part 37
3 Ways to Improve Your Email Marketing
In a crowded market, getting your content noticed can be difficult. While you may already be investing in site promotion, it’s important to ensure that you’re making the most of your efforts. Email marketing is a prime example of this, as sending out emails at random simply won’t do the trick. When used correctly, your…
3 Ways to Encourage User-Generated Content
Creating promotional material is essential to the ongoing success of any business or brand. However, crafting quality content can often be expensive and time consuming – and some marketing may come across to users as insincere. Fortunately, there are other ways to get your message out there. Thanks to our modern, digital world, the production…
How to Conduct a Target Market Analysis for Your Website
If you want your online content to be successful, it’s vital to have a clear understanding of your core audience. Without that, you’ll have a hard time producing content users will be interested in, which can lead to low conversion rates. For this reason, performing a detailed study of your audience – a target market…
4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content
Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…
Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)
Increasing conversions is a primary goal for every business owner. However, in an ever-crowded market, it’s becoming increasingly difficult to get noticed. Therefore, you need your website to stand out – but what’s the best way to do that? One of the most effective ways to increase conversions on your site is to provide ‘social…