Marketing | Pretty Links - Part 37
7 Ways to Increase Engagement and Conversions on Your Website
When you’re setting out to create a successful website, user engagement is a major concern. Any time visitors land on your site, you want them to spend some time with your content and click-through your Calls to Action (CTAs). It can be hard to know how to encourage those behaviors, though. Fortunately, there are a number…
How to Use the ‘F-Shaped Pattern’ to Increase Engagement and Conversions
Reading online is different than perusing a book or magazine. Internet users are accustomed to quickly scanning information, only stopping on the parts that are most important to them. Eye tracking studies have even shown that online readers often scan web pages in predictable patterns. This is important for you as a website owner or…
7 Tips for Using Images Effectively on Your Website
As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…
An Introduction to Pay-Per-Click (PPC) Advertising
We’ve all seen plenty of ads online, and probably clicked on a few in our time. They’re in our Google searches, on websites, and even on social media sites. A lot of companies are using these Pay-Per-Click (PPC) ads to find customers and drive sales, but are they right for your business? PPC advertising is…
How to Get Started With Email Marketing on Your WordPress Site
Once you have your WordPress site up and running, you might wonder how to get your eyes on it and build an audience for your products or services. With a vast array of marketing options out there, choosing the right strategy can seem overwhelming. The solution, however, is surprisingly accessible. It involves an activity that…